How to Destroy a Car Brand in 30 Seconds (Jaguar's Newest Ad)

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This might be the fastest way to destroy a brand image I've ever seen in my life. Jaguar's new Copy Nothing ad has had nothing but backlash on social media - so let's talk about it.
#jaguar #jaguarcopynothing #jaguarcars

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The new jaguar logo looks like the font you would use for a yogurt brand

Gios_JDM_garage

Instead of copying nothing, Jaguar could perhaps try to copy Lexus in terms of reliability

mnkinftw

Graduated last May as a Marketing Major. I GUARANTEE this will become a case study of what not to do used in classrooms around the country.

Mgbruh

Jaguar: “copy nothing”
*Copy’s the JC Penny font for their new Jaguar font*

mrots

Dear Jaguar. Please fire most of the staff.

stephbarbershop

Jag is missing the fact that people in the artsy fartsy category hate cars, don't have a license, and only want public transport.

skfreak

Jaguar: "Are you sure this new commercial will help us sell more cars?"
New Jaguar Marketing Team: "Cars?"

mOOOp

Damn that fifth element reference was spot on 😂

phreshxmetal

Imagine if we still had OG Top Gear. The boys would be clowning on

Trevor

"How is this going to sell cars?" The marketing team replying: "We are selling cars????" Genuinely might be over for Jag with this blunder.

IActuallyLackABetterName

Such a joke.

Jaguar has stopped production for a year. They plan to go full EV as well, which will be the nail in that coffin.

sarahdell

The font is exact same font from the Dodge Neon. I just can't unsee it.

b.

Cats have nine lives, and Jaguar has used all of them

mathewhumvee

As somebody who's about to graduate with a degree in marketing, I saw this and immediately thought, "They need to fire whoever's responsible for this ASAP. This is corporate suicide done for the world to see."

Jaguar's new promotional video reminded me of Bud Light, who claimed they hired an ad agency to create the controversial ad deal (and STILL greenlit the execution of this ad deal) which caused their significant loss in market share and logistics/financial headaches in 2023, and said, "The customer is out of touch, " in response to criticism of said ad deal. It alienates the core groups which will be target customers by killing the known brand identity in favor of some abstract "art" while refusing to give detail on why they're doing whatever *that* was.

TheAfterPein