How To Cold Email Investors - Michael Seibel

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Y Combinator CEO and Partner Michael Seibel on how to cold email investors.

Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.

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Topics

00:00 - Intro

00:17 - Make it short, i.e. 60 seconds or less to read

00:58 - Interested in: the problem you're trying to solve, what your solution is, have you launched, do you have growth, how big you think the market could be, do you have cofounders, are you technical, and do you know something about the problem that you think is controversial.

2:17 - Send your email from a company email address with your name in it

3:05 - Decks aren't required but use a common format if including one

4:02 - Track opens

4:14 - Don't make it long

5:27 - Don't immediately request an in-person meeting

6:04 - Don't send multiple follow-ups quickly

6:26 - Don't forget to describe what your company does
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Topics
00:00 - Intro
00:17 - Make it short, i.e. 60 seconds or less to read
00:58 - Interested in: the problem you're trying to solve, what your solution is, have you launched, do you have growth, how big you think the market could be, do you have cofounders, are you technical, and do you know something about the problem that you think is controversial.
2:17 - Send your email from a company email address with your name in it
3:05 - Decks aren't required but use a common format if including one
4:02 - Track opens
4:14 - Don't make it long
5:27 - Don't immediately request an in-person meeting
6:04 - Don't send multiple follow-ups quickly
6:26 - Don't forget to describe what your company does

ycombinator
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Did anyone else notice that whoever uploaded this video (presumably Michael) also included in the description, the timestamps for every element/topic discussed?

That level of respect for others' time is something that might make the difference between "delete" and that second glance you need.

blakemccorkle
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Is it just me?, having this feeling, Micheal sounds very compassionate person, who you can talk with about your problems and feel at ease.

danielm
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Got my first follow-up from an investment firm using this method!

viktorxhelilaj
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YC content is so good. Amazing how much useful advice is packed into a 8 minute video. Thank you Michael Seibel!

AdeelKhan
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Michael has a great way of communicating something.

snookandrew
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Use these tips to cold email anyone (ex: potential co-founders), not just investors.

mustafakhundmiri
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Please continue having Michael making those videos, he gives great advises! I also love the break down of topics in the description.

myprideable
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So crystal, valuable and short! Thanks, Michael

yellowsnh
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Is there a version of this for cold-emailing potential customers? I suppose in some ways it's probably similar ... Would be interesting to hear the differences ...

johannesseikowsky
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Like the subtle nuances being considered. Simple straight facts and good consideration for investor leeway to response with exchange... Pretty much a strong fundamental steps to building great exchanges for good things!!... Love the advice!!

amywang
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I always learn somenthing useful from Micheal.
Thank you YC for sharing your knowledge & experience

liorneuman
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Do you have any suggestions for the subject line of the email? I often struggle with figuring out a good subject that would actually draw attention (as I assume the people I want to email get A LOT of emails from people like me).

cjfontaine
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This channel keeps delivering! But if you want to elevate your cold emailing game, Mystrika is the way to go. The new interface and the pay once, use forever deal is unbeatable. Outbounding lead gen will feel incomplete without Mystrika.

shravandeewana
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What is a good tool for setting up read receipts?
Is there any that notifys automatically, without the recipient having to ok the read receipt being sent (friction)?

michaelforrest
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Great advice! They don't teach this stuff in college.

GirlFightTalk
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So In the first email if I’m not requesting investment or in person meeting, what do I ask for in the email? Just ask if they find the idea interesting?

randym
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Michael nails it again on cold emailing. You know what took my campaigns to the next level? Mystrika. Comprehensive analytics, custom tracking, and that unified inbox? Game over. Cold emailing is not the same without it.

mylovelyvillageblogs
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How do you track open rates? Who uses mail chimp to email angels?

dnice
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Excellent! Thank you so much!
I have a niche market product need discovered.
Just US market size is likely in the $tens of billions.
I’m in the idea stage.
I don’t have a co founder, I don’t know how to code.
I’m in Toronto. I cannot travel.
I am negative tens of thousands in net-worth/cash. 🙄🙂

ahsanmohammed