Building on core competencies: The Burberry story

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How a focus on skills and resources helped restore Burberry's fortunes.
  1. NUS Business School
  2. Burberry
  3. Business case study
  4. Business education
  5. Core competencies
  6. Business strategy
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Комментарии
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Hello friends,
I have 1 situation:
Company X has 20 years of experience in making agricultural products (rice) and supplying them to customers (production, distribution). CEO sees the growth potential of the livestock sector in the next 5 years, CEO of the company wants to expand the company's core competencies into the livestock sector. So will the CEO decide to do M&A or set up a completely new company to add this core competency quickly? Now the company will have 2 core competencies, right? Thank you.

ntcuongct
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Hi! I just watched this video for an exam!! It was really helpful and informative, thank you so much

manuusaez
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Core competencies are people or machine or plant or licence of invention, right?

ntcuongct
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Great video, Marleen. Love the Burberry story.

jlw
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sadly the stock prices dont reflex this

k.alipardhan