About L2

L2 is a member-based business intelligence firm that benchmarks digital performance of consumer brands across 11 industry sectors globally.

Members receive access to L2 research including brand rankings by sector, and deep dives that offer actionable insights to shape a brand’s digital roadmap and inform capital allocation decisions. Members also receive invitations to 60+ executive education events hosted around the globe.

L2 products include:

The Digital IQ Index ranks over 1,800 brands by sector registering 1,250 data points across four dimensions of digital: site, digital marketing, social, and mobile.

The Commerce IQ product measures and benchmarks brands on third party e-commerce platforms to help brands improve performance.

The Category IQ benchmarks a brand’s performance within a specific product category and provides a quantitative assessment of visibility, assortment, pricing, merchandising, and content investments.

Strategy Modules explore topics of specific interest to our members like omnichannel retail or data and targeting and inform decisions around digital strategy and tactics.

Our members include the world’s most iconic brands.

[brandonenloe]

The ad that brought me here gave me lots of cool info and then got really weird. Well done

[StephenRayner]

Here because of your add about Netflix. Well made and I like that you told me about the future of streaming business

[CoryTyler]

Love colorful, simple info vids like this, Scott. Thanks for producing and posting! Cheers, Cory

[netsurfer]

INCREDIBLE video. Just the address at the end is way too low-contrast. Otherwise an amazing video.

[huangfeilung]

Best yet, L2 members also receive 1% share of Amazon stock.

[MarshallWilkinson]

It seems like many of the comments are referring to a sort of video expertise. This is a business intelligence company. Yes, they make great vids, but that's not the point.

[LetsStartABusiness]

I've heard this music before on Sandwich Video. Where is it from?

[DavidRamosAuthor]

Would love to know how much this cost. I know similar gartner/forester research solutions start around $150k/yr. I’m assuming this is much more

[geraldhartman]

L2, I want you to know something.

Most people say they just hit the "skip" button when an ad pops up. This of course precludes that channel from being awarded the advert credit for that viewing. I'd prefer to support that channel and allow the ad to play thru, ...IF that ad is of a reasonable length.

Should that ad become intolerable, I turn the sound down and let it play thru.

If the ad is of an obnoxiously long time, I automatically turn the sound down and tune out.

Your 4 minute ad is too long - to put it plainly, and so I immediately turned the sound down and went on with 3 1/2 minutes of my life I kept to myself.

Had you produced that commercial to be 15-30 seconds long, I would have listened.

...as it is, I know nothing of your company and until you reduce the length of such ads, I never will.
...and this pretty much goes for everyone I've talk to about this. You're making ppl tune out.

Thank you for your time.

[TheNewsDrummer]

sir, working for you would be a dream. I just graduated in finance, let me know if you need employees!

[kevalmehta]

I can barely understand Scott when he speaks at the pace of a normal person. So used to his 100mph speech - I prefer the fast pace.

[scholarlyreader]

I have a small online store I want to significantly grow. How would L2 HELP reach that goal?

[jacksonshomemadesauce]

How do we "become a member"?

[arealscorpio]

This entire video was created in house? Or, "in house" meaning a company that you own?

[solarmantint]

I wrote the comments below this comment, I would appreciate it if you did read it and answer it, I do have to apologize a little bit because as I read back over it, it may sound a little bit rude and I really didn't mean it to be that way. It is addressing what you said about the Nike and Kaepernick venture. I just have a hard time when any potty puts the word genius Associated anything that deals with Kaepernick because of his disgusting actions that he chose to do to advance his protest. He could have chose many other items besides the main situation that, no matter what your race or Creed, we as a country, can come together as one, and he did nothing but disrespect that situation

[loganJmalone]

BLAH BLAH BLAH you look at what stupid people buy.