Radeon Technologies Group Real-Time High Dynamic Range Demo

AMD and the Radeon Technologies Group are dedicated to delivering gamers and cinema enthusiasts a better picture through HDR Graphics. See the difference between Standard Dynamic Range and High Dynamic Range in this real-time demo.

Streaming live all your favorite Gaming Evolved games and more!

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[sslim]

AMD's going to have a great year.

[KaNoMikoProductions]

I find this video amusing, considering we can't see any of that on our own monitors with which we're watching the video.

[asderr]

Will i need a new monitor or tv?And is there a difference between LCD led backlit and when it says just LED

[dricci]

This demo reminds me of TV advertisements where they show a better TV with higher pixels all the while I'm viewing it at 1080p. I get it. scaling is relevant and it will truly look better. I just see the irony of it all.

[Aquarius]

AMD = TECH INNOVATION & Price Point LEADERS!

My question to most gamers is....
Are a few seconds and a hand full of added frame rate on Some Games worth THOUSANDS of dollars to you?
AMD's greatest innovation has always been AFFORDABILITY and BANG for the BUCK!

How many more competitions must you win to get your money back and how many people actually get paid to play games out of the MILLIONs of gamers out there. Any Joe Average gamer is only ripping themselves off and putting money into the merchants and Intel's pockets for a minor boost in performance.

INTEL belongs in Data Centers since they are the only ones who could logically afford their outrageous costs.
Joe Average gamer shouldn't have to afford that. All intel would have to do is rebadge their CPU into two categories ~ Commercial vs Consumer with no real changes to the product so that could continue soaking corporations at even higher costs and dominate the consumer market in the process. But They always need the added edge of paying off retail sales clerks for the added push in convincing consumers to spend the extra cash for some imagined benefit worth that extra cash...

And my other point on cost... If INTEL holds 70% of the market share of home PC users and gamers...
Why are they SOO expensive? I thought that VOLUME sales makes manufacturing costs CHEAPER?
Or at least competitive on market value... If they were the same cost as AMD, they would have 100%of the market. Doesn't that make more sense?

But as per usual, Intel has a payout scheme with retailers to Push INTEL over AMD because the retailers make more profit. They pay them to PUSH the sale of INTEL as I was told by sales staff at a local computer outfit. So Intel gamers are supporting their local computer shops and intel are laughing at them all the way to the bank!

Intel users are all about bragging rights and keeping up with the jones!
But they are not bright enough to see they are being ripped off...
Well that is until AMD shows up with a series of products that are faster and better performing and still Less Expensive! INTEL doesn't care about Joe Gamer. And Besides, Most of the top, paid competitive gamers are sponsored by Intel so those guys don't even pay for their gear. It's just another perk that they get for endorsing Intel to sucker in more Joe Average gamers to pay through the nose!

Personally, I have a killer AMD gaming system which I built myself, and that has afforded me the ability to build my two sons their own killer gaming systems also. We all have water cooling on our CPU's and high end motherboards for overclocking. And of course, AMD/ATI Radeon Graphics cards, and Very large high performance monitors all because of the money we saved buying AMD!

Thanks AMD!
You have us as fans and Supporters for Life!

Your Typical, Practical, Joe Average Gaming Family!

[stephanedubedat]

This demo is absurd, we watch this on non HDR /10 bits colors screens so we can't see the real difference.
But thanks AMD to be altruist, I think that HDR will be an awesome revolution :D

[johnnygaming]

AMD is fusion and future...GO GO dear AMD <3

[MikVision]

Interesting
I though you would need dp 1.3 to drive 4K HDR @ 60 herz but I am quite sure sony TVs don't have DP

[kastoremaru]

Mr. Hillesland sounds so sad when he has to show off the standard TV. :)

[DjChronokun]

ahh, the futility of trying to watch this in a video, still I am so glad this is finally happening =D

[colla]

The Sony TV clearly has a glossy finish, that alone raises the contrast and HDR feeling. How will they otherwise make blacks more black? (they could use OLED, but obviously they didn't)

[tlita]

That change of color on that wire tho..

[OverwatchPlaysGames]

And I bet that they will make the research and technology Open Source, Thank fuck Nvidia didn't develop this, otherwise they would keep it only for themselves and add an extra $50 to cards that can support it.

[oswood]

the spinning demo is giving me a motion sickness O.o

so the question is when is this thing gonna show up in the mainstream monitor?
i mean under $1000

[julienheger]

I think they have to do a little to a lot more explaining on the part what HDR actually means, what the problem is and what they fix does so that it does not turn into another one of these advertising buzzwords; I see a lot of confusion in the comments.
I highly recommend Anandtech's article on this, it finally made me understand what "color space", "color gamut", "8-bit vs 10-bit" and all that mumbo-jumbo actually is and means:

PS/TL;DR No, you don't ACTUALLY see the final result on the right, because (unless you have a very expensive professional monitor) your monitor simply can't display all the colors they're trying to show you - that's exactly part of the problem AMD is trying to address.
(Also, I didn't do any research on that, but I'd be very surprised if any phones would have any larger color spaces.)

What you're seeing is likely the difference between the two rendered down to the "SDR" you're seeing (oversimplified) - perhaps by the camera, the video editing software or even (hope not) artificially in post-processing to make it more apparent to you (a actually quite common practice in advertising). Also it is likely that the SDR display simply is not as vibrant / saturated as the HDR one (which makes sense) which would also show up in the video.

PPS: No guarantee on correctness, go look it up for yourself, learning is fun!

[mbsfaridi]

You need to buy a new tv that supports this and when we have oled TVs, isn't this redundant?

[sanmattew]

So first they a year ago they announced freesynch monitors now HDR as of we are going to rebuy a new monitor just for HDR. Oh and BTW games need to be supported to use this feature. It is not worth it absolutely not

[Case_]

I call bullshit. The "standard graphics" part is most definitely intentionally made to look *much* worse than it would look if the comparison was honest. There's no way using higher bit depth and wider gamut would make such a drastic difference. In fact, I'm pretty sure you'd be hard pressed to even tell the difference. I don't think I've seen a single "HDR TV" demo that wasn't very suspicious in some way.

[timopomer]

If this were true, we wouldnt see the difference on our monitors smh..