Common Marketing Vocabulary Explained In Simple English

What do CTR, PPC, UVM, and Top of the funnel mean? What's a bounce rate? In this short lesson, I explain some of the most common marketing terms used in business in simple English.

The vocabulary explained in this lesson:
General Marketing terms:
- CRM - Customer Relationship Management
- KPI - Key Performance Indicator
- Lead generation
- Lead
- Sales / Marketing Funnel

Content & Digital Marketing Terms:
- Bounce rate
- Conversion rate
- CMS - Content Management System
- CTA - Call To Action
- CTR - Click Through Rate
- Keyword
- Landing page
- PPC - Pay Per Click
- SEO - Search Engine Optimisation
- UVM - Unique Visitor per Month
- Website Traffic

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Music credits:
Intro music: Far Away by MK2
Background music: Honey and Milk by The 126ers & Apollo by Patrick Patrikios

[francesdowney]

I'm helping a Ukrainian digital marketer learn English and was so happy to find your video! I'm going to use this for our next English lesson. Thanks!

[NoGoodHandlesComingToMind]

Thanks so much for this video. I was pleasantly surprised at how many I already knew. I've been stating "Monthly uniques, " "uniques per month, " etc for a while now but it seems that phrase already has its own term so "UVM" will certainly become the go-to going forward. Thanks again!

[sumyat]

Useful words for digital marketing! I i had a Great time to watch this video. Hope you upload more business English videos.Thank you so much

[bigdoggpickle]

Good stuff made simple! Thank you magic Derek!

[nima]

Concise and Informative. Great video Derek! I had to subscribe

[swathic]

Very useful sir. Please countinue your service

[marcusacp]

Excellent class. Thanks teacher. Excellent subject. Marcus from brazil

[deONpremise]

Very useful, would you have vocab used for brand marketing?

[khadrakahin]

KPI key performance indicator I know only