Power Pages Explained - Skyscraper Technique for SEO

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We're here to help! So today we are discussing Power Pages, well we are explaining power pages otherwise known as the Skyscraper Technique.

Essentially, imagine a giant web page that scrolls on and on forever providing valuable information.

If you want to read about the things we talked about, we cover it below! Or in detail in the article at this link:

Power Pages are considered one of the most white hat approaches to Digital Marketing and SEO in 2018 - 2019.

The idea that creating Big Content that answers many questions and allows users to link build is time consuming, but incredibly effective.

At Matter Solutions, we know how to get results, provide first class communication and give you the right advice when you need it.

Power Pages Explained, here is a quick tutorial on what a Power Page actually is. Otherwise known as the Skyscraper Technique for SEO. It is a great white hat SEO tool.

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Transcript:

Hi I'm Ben Maden I'm the director here at matter solutions and I want to talk
to you about power pages and I'm going to explain to you why that's very
important if you're doing online marketing

okay so the things I'm going to cover today are what is a power page why is it important and what are the best ways of going about building a power page and also what effect it has on your SEO and what tips and tricks have we learned along the way that you should
try and incorporate

okay so the obvious question is what is a power page well a
power page is a very large piece of content it's usually something that's
very impressive and the whole purpose of it is to be the best thing on the
internet that addresses a specific set of questions or a specific topic the
thing that makes it really important is that it can generate links and citations
over time so you create the piece of content up front lots of hard work
create this piece of content and over time other people who need to reference
a particular topic are then going to use that as a source they're going to quote
copy any pinch bits out of it here and there and then got a link back to you
and give you credit for this hard work that you put in up front so it becomes a
sort of a an animal in its own right that then does a lot of hard work in
terms of attracting links to your website this is at the very heart of
what we would call white hat SEO

so the real good guy staff that you create
great content and then the links appear and this is really the pinnacle of
creating great content a power page one of the best ways to do this is to have a
set of ideas and then check those ideas against

the market and by the market I mean the world of kind of social media and links
and there's a few good tools out there particular one is buzzsumo you can find
out from buzzsumo very quickly whether a particular topic is of interest to
people and you can find out maybe there's a peak blog post or a peak kind
of page on somebody's website that's been promoted hundreds of shares
thousands of shares maybe it's got dozens and dozens of inbound links to it
and that means that it's got something in there that makes people want to share

it makes people want to engage with it and do things and you know send it on to
their audience and primarily what we want to do is look at that original
piece of work maybe a combination of a few of the original pieces of work and
then create a better piece of content something that's going to appeal maybe
it's going to be vigilant maybe it's going to have better more
up-to-date data maybe it's going to be more complete you're going to cover more
ground and maybe you're even going to get some some social inputs and some
input from other experts all around the world for example you know the idea that
Google puts in places that you create the content and people will link to it
well it usually takes a bit of effort to contact people and actually encourage
them to link to it but of course creating some content that's really
really good and you know that other people have linked to equivalent kind of
content or maybe content that's not quite as good because you bettered it
you can send those emails to dozens of people with confidence because you know
what you're asking them to link to is awesome

okay so thank you very much for
watching I've been I guess I still AM Ben Madon and yeah we would love to hear
from you so please if you liked the video please hit the like button and got
a question ask it here in the comments either I or somebody on my team we'll
get back to you and yes by all means we would love it in you
if you shared it with your your friends and colleagues and if there's anything
we can do to help give me some advice some one-on-one coaching on how to do a
power page please get in touch thanks very much
you