Discover the benefits of customer loyalty and 3 loyalty programs

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The two goals of this video are to understand what customer loyalty can bring to you and to present loyalty program offers that you can easily set up in your store.

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CHAPTERS OF THIS VIDEO

0:39 Advantages of retaining customers
2:47 Discount percentage after action
4:06 Free gift and shipping
5:17 Sponsorship
6:06 Keep building loyalty

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The advantages of retaining customers.

A loyal customer spends more than a one-time customer!
Statistics show that a loyal customer’s average cart is 10 to 20% higher than an occasional customer. A loyal customer contributes to your turnover thanks to their purchase frequency!

Loyal customers are your best advertising ally. The satisfied customer recommends you to his entourage and on social networks, which is beneficial for both your image and your online reputation. It can also help capture new customers that you might not have reached with marketing campaigns. By retaining your customers, you recruit new ones…

Retaining customers is one of the cheapest marketing methods that increase sales. This method is 3 to 6 times less expensive than prospecting new customers and is also effective in the long term!

This method can take a lot of time and energy. It is necessary to be regular in its customer offers to create proximity with them and retain them. Despite this, the return on investment of this method is such that it’s significantly worth the time spent on it!

You can personalize your customer relationship with a loyalty program. Different methods to better understand what could work for your shop and customers:

Discount percentage.
Send an email with a percentage discount on the next purchase; the email containing a discount code for the next purchase. This loyalty program is most often associated with the acquisition of e-mail addresses: in exchange for a subscription to the store's newsletter, or first order, the customer receives a voucher for their next order.
You can also use this discount method as a reward for a review left by the customer. That way, the customer will spend more in your shop and leave product or overall reviews more often.

Free gifts or free shipping.
More personal than a reduction code, offering a gift from a certain purchase amount or number of orders can be a good way to retain customers, but also encourage them to increase their average basket. It is an excellent way to make your customers discover and try new products.
Many apps on the Shopify app store can help you offer free gifts or shipping.
If you are looking for one very easy to use, you can try the Gift Box app, I will add the link in the description.

Sponsorship.
Invite clients to sponsor a member of their entourage. By offering your customers to obtain a promotional code or a gift for each referral, you build loyalty and recruit new clients at the same time!

With those three programs, you can start retaining your clients. Once you have loyal customers, you can continue the retaining process thanks to gift cards that invite your customers to spend more!

The gift card is a great way to thank your most loyal customers. You can choose to offer them after a certain number of orders or a certain amount is reached. The idea here is to thank the customer for his loyalty and make him understand that buying more and more often will be rewarding for him. On Shopify, it is easy to set up gift cards, from the administrator interface of your store, click on the products section, below will appear the gift card tab, you can create gift cards from there.

Do not forget that you must always be creative and create diversified offers to maintain the relationship with your loyal customers. Giving just a 10% discount code every now and then isn't going to be enough to keep a loyal customer for years!
So don’t hesitate to create events or even private sales for your loyal customers, make them feel special!

#customerloyalty #loyaltyprogram #shopify