Business English Office Phrase of the Day: WOW FACTOR

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In this Business English lesson, you’re going to learn the Office Phrase ‘Wow factor’ Let’s say it again. 'Wow factor.’

Now, let’s do an activity. I want you to guess the meaning of 'Wow factor'' from the sentence below...

“Her books were gripping and exciting and certainly had the wow factor as she had a rising fan base and very positive reviews.”

Wow factor - what does it mean?

Well, it means:-

What a business or person does to go above and beyond customer expectations in delivering a great product and service experience.

And another example sentence....
“We're going to completely re-decorate the office reception area, so there's more of a wow factor when you walk in.”

And another example...
“Your CV and working background are adequate, but there's no real wow factor that will impress employers.”

And a final example....
“The Company most certainly went for the wow factor when they invested in virtual reality training.”

Ok, now it’s your turn. Here’s an activity for you…
Use the Office Phrase 'Wow factor’ to make a sentence.
You can answer in the comments section below this video and I’ll take a look…

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