John Jantsch Creating Growth with Ultimate Marketing Engine | Small Business Matters

We were thrilled to get the opportunity last April to speak with John Jantsch from @ducttapemarketing about his new book “Building The Ultimate Marketing Engine“, and what inspired the book.

During our interview, he touched on several core ideas:

Resilience in Tough Times: John highlights the importance of businesses being meaningful in the lives of their customers and employees during challenging times, as exemplified by the success of one of his clients, Charlie, whose remodeling business remained resilient because it maintained a strong connection with its customers and team.

Marketing Principles Remain Unchanged: John also emphasizes that despite the rapid changes in the digital marketing landscape, the core principle of earning trust remains constant. Jantsch believes that businesses should continue to focus on providing value to customers rather than resorting to spammy marketing tactics.

Customer Success Track: He introduced the concept of the “Customer Success Track,” where businesses help customers evolve through various stages, adapting their approach to address evolving needs. This approach can be applied by any business to enhance its products, services, and sales messaging.

Redefining the Customer Journey: Jantsch challenges the traditional customer journey funnel concept, suggesting that the real opportunity lies in creating an end-to-end customer experience that leads to repeat business and referrals. Every customer should ideally become an advocate for the business.

Building Trust in Marketing: John emphasizes the importance of building trust in marketing by ensuring that businesses appear trustworthy to potential customers. This involves having a credible online presence, showcasing positive reviews and results, and making it easy for customers to provide feedback.