Behind the scenes of the Global Cinema Ad | Global Goals

SAWA, the Global Cinema Advertising Association, is a founding partner of Project Everyone and together we are creating the first ever global Cinema Advertising campaign. The 60 second ad made by Sir John Hegarty, BBH London, is to be launched at the SAWA Seminar at the Cannes Lions Festival of Creativity in June and then to appear on the big screen across the globe from September.

In 2015, world leaders agreed to 17 Global Goals (officially known as the Sustainable Development Goals or SDGs). These goals have the power to create a better world by 2030, by ending poverty, fighting inequality and addressing the urgency of climate change. Guided by the Goals, it is now up to all of us, governments, businesses, civil society and the general public to work together to build a better future for everyone.

[panasoanicboy]

liam nesson you supposed to be my father... what a disgrace...