Using Search Query Performance to Gain Market Share on Amazon

In this video, I'll be sharing with you some of my personal experiences and insights on how you can use the search query performance report to grow your business on Amazon.

I'll start by explaining how pre-sorted data on Amazon can be used to implement keyword research and gain market share using the ICAP marketing funnel. By tracking the Impressions, Clicks, Add to Carts, and Purchases, you can gain insights into what's working and what's not in your Amazon business.

I'll also show you an example of how I was able to triple my market share from 2.75% to 7.5% in just seven weeks by implementing keyword research and using the ICAP marketing funnel. This resulted in a significant increase in clicks and product purchases, with one out of five people who clicked on the product purchasing it.

I'll emphasize the importance of tracking your keyword research success rates and defending important keywords on Amazon. I'll show you how you can use the search query performance report to defend important keywords and gain market share on Amazon.

Overall, this video is a must-watch for any Amazon seller looking to grow their business and gain market share. So, grab a notebook and pen and get ready to take some notes!
00:00 Using Search Query Performance to Gain Market Share on Amazon
00:05 Data already pre-sorted based on importance
00:23 Importance of search query performance (icap funnel)
01:00 Example of gaining market share through keyword research implementation
01:44 Tracking keyword research success rates
02:30 Importance of tracking and defending turf on important keywords
03:00 Search query performance report as a powerful tool

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