How to Fix Anchor Text Problems (Over-Optimized Backlinks)

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One of the most common questions regarding backlinks is how to deal with over-optimization.

Imagine this scenario. You inherit a site (or a client) who has sent 20 links with target anchor text to the page they want to rank.

For example, 20 links that say "best coffee grinder".

Google doesn't like unnatural anchor text, so your rankings will suffer.

How to fix it?

Here's the easiest way.

[DoniMusic]

Wish I could convince my boss on this... does this apply to internal anchors as well?

Does it apply to internal links as well? I'm talking about diversifying anchor text.

[ijazkhan]

Can we use the same strategy for internal linking anchor text?

[iainfenton]

Hey mate, do you have a guide to internal anchor texts by any chance?

[BadGuysRecaps]

So at 2:17 screen, are anchor internal text links going out from the page you try to rank for or receiving links? I'm a little lost here regarding the graphical illustration. Based on 2:17 I m sending outbound links. Please correct me if Im wrong.

[brycewhitty]

Does this apply to internal linking? or just backlinks?

[CraigMullins]

What tools are you using to get the anchor text ratios?

[BadGuysRecaps]

What about affiliate links.... I think too much affiliate links also affect SEO?

[atomicgaming]

Hi Matt I understand this video is old and I respect if you cannot reply to this I understand your busy but our domain is an EMD which means our domain is a keyword and I think our brand name anchor text will cause us more harm as google will see it as exact-match anchors and we already got wayyy too many of them lol I was thinking about doing more naked url links and generic like "learn more here" would this work well? This way we can avoid brand name and from what I have found online is naked url seems a safe anchor.

[mojomattx]

Looks like someone has been buying some the Best Protein Powder during the quarantine 😂😂. Nice video Matt.

[willieteo]

Hi Matt! I remember watching your video and you mentioned having the anchor text in the middle of the article. Can you confirm this is right I can’t seems to find the video that I heard you saying.

[xlee]

Great Video, Thank you, Matt. The remove and replace strategy is quite good, but if the guest post site owners do not want to do it. Can I just disavow the links? How do you think if it works?

[ThomasJonesSEO]

Hi Matt, if you work to bring an anchor text over-optimization issue into line using your outlined methods, do you know how long you would have to wait until rankings increase (providing onpage etc is all optimized)? Would it be the latest cache or would it take bigger update to see impact?

[DoriFriend]

Great Video. I have software that changes anchors/URLs of links on your PBNs, (or deletes them) through a single dashboard. Handles entire link profiles by assigning percentages. Can I email you?

[jameslong]

Hi Matt, When you say "Nuke Them", do you mean Disavow Them?

[arifurtcb]

Thanks, Matt for an informative video. I liked your shirt. And another thing, what's your thought about the ongoing Google update?

[paulpaul]

Anchor text kinda sounds like deliberately writing for the search engine by repeating keywords.

[BullerFelix]

By lowering your screen by 15 cm, you'll sit more comfortable. Greets 🤟