Why Apple’s iPhone Launch Was A Miracle

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There were dozens of incredible product introductions by Steve Jobs while he was CEO of Apple. Like pulling the iPod nano out of his jeans coin pocket, or sliding the MacBook Air out of a manila envelope. But perhaps the most iconic product keynote he ever delivered was for the original iPhone back in 2007. Not only did the presentation feature an incredible narrative and setup for the iPhone’s reveal, but it was a logistical nightmare to pull off. And some people who worked on the introduction didn’t think it could be done successfully at all. So in this video we’re going to take a peak behind the curtain and investigate the drama behind the original iPhones launch, and find out why it’s considered by many to be one of the greatest product introductions of all time.

Thanks to Brilliant for sponsoring this video!

[OroborOSX]

I was trying to decide between Blackberry and iPhone in 2007. I was a recent Apple convert, so I decided to go with my gut even though I knew Blackberry was the KING at the time. I’ll never forget those first few weeks with the original iPhone. I was blown away that this was possible on a mobile device. Oh yeah, I finished college right when the App Store came out, and I’ve been an iOS software engineer ever since!

[AnalyticalMenace]

I still watch this demo periodically. It's arguably the greatest demo Apple has ever given.

[jackkraken]

07:10 "They became irrelevant not long after saying this about the iPhone"


Savage.

[shadbasilla]

I remembered streaming the keynote on iTunes when I was a kid, now a decade has past and I still get chills listening to the original iPhone's keynote. I will never forget the line "these are not three separate devices, this is one device" and the crowd and perhaps the world saw the future on steve's hand.

[Epic_C]

An iPod, a phone, and an Internet communicator. An iPod, a phone … Are you getting it?

[ZephyrsTuneOfficial]

I remember I was in downtown Palo Alto, California when the iPhone launched in 2007. There were people out the the door to get one at the Apple Store.

[LikeAGentlemanPlease]

2007: How the hell I’m a suppose to put appointments on my phone without a stylus or keyboard?
2008: I bought an iPhone!

[iCraftGames]

Its funny watching people say that the iPhone wasn’t gonna become successful 😂😂😂

[SchibbiSchibbi]

The iphone 2007 presentation gives me chills everytime I listen to the audience's reaction. Just got goosebumps again.

[natsuyume_ai]

I love iPhone 2007. The most iconic smartphone of all time.

[QDSGames]

I am not an Apple fan, but the 2007 keynote was truly brilliant.
Watching it even today I can feel the excitement, despite the technology being nothing special anymore.

[amysteriousviewer]

I've watched the iPhone 2007 Keynote so many times I've lost count. It's just a very entertaining watch. Jobs might have been rude in private but the man sure knew how to capture an audience.

[ParthaDey]

Whatever Steve Ballmer says, do the opposite

[frankie]

I love how you do Ads! You wait until the end to talk about them. Thanks :)

[discoverlight]

Man I’ve seen this keynote like 100 times I have in every classic iPhone of my collection, and now it just became more special and heroic than ever. Thanks for this in-depth explanations, although I already heard a lot of this things from the interview that’s in the internet about the guys that helped Jobs throughout the making of the iPhone.

[kichaa]

The biggest impact came from its smoothness. When I saw it first I was like cool but it'll be laggy AF just like everything else. Everyone had great ads but in practice would be horrible to use.

And then I used one. The smoothness of the UI was mindblowing. Even though today's Apple is a farce they (thanks to Steve) take all the credit for how smooth everything is today from a user perspective.

[anthonybrazzle]

As an Android user, that 2007 comment about Samsung was HILARIOUS 🤣😭 Samsungs are known for big, immersive screens now.

[GlobalKen]

Your videos are so very cool, well put together & very good at explaining things. Keep up the great work🙏🏽🙏🏽🙏🏽

[zekethebassman]

It’s rare that we can point to a single moment in time that would literally change the world forever. I remember watching the keynote on iTunes in my college dorm room and immediately knowing I’d witnessed history.

[dqtrx]

Anyone remembering touch screens at the time--- you'll know how amazing it was to use the iphone screen... it worked so amazingly well... the interface between human and machine... that's what Jobs was best at.