Don’t Wait Until You’re Thirsty: Build Your Patient Pipeline Now

In this episode, I draw a vivid comparison to explain a critical mistake many chiropractors make: trying to dig a well when they're already dying of thirst. Imagine walking through the Sahara Desert, parched and desperate, only to start digging for water at the last minute. That’s what happens when chiropractors neglect consistent marketing and strategic positioning, and then scramble for patients when their schedule is empty. Instead, I advocate for an information-first strategy: build and nurture your audience now, so when you need patients, the faucet is already turned on. Tune in to learn how to create a steady stream of potential patients well before you need them.

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