Market Saturation = 98.9% - What Now?

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For decades, big tech has been focused on one singular goal: infinite growth. They leveraged every tactic in the book from monopolistic practices, data collection, and even pandering to communist governments to keep revenue and profits growing. But, for the first time in history, it seems that big tech is running into a massive roadblock. The issue is simply that big tech is running out of consumers to convert onto their platforms because everyone is already using their platforms. With WhatsApp, for example, the market penetration is 98% or above in several countries. As such, big tech is no longer able to continue growing by converting more users. Instead, they’re having to focus on maximizing revenue per user. This is why we’ve been seeing more ads, more paid services, and a larger push to monetize users. However, this strategy can only go so far. This video explains the challenges big tech faces as they reach market saturation and the end game for big tech.

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Timestamps:
0:00 - Big Tech Won
2:16 - Stagnation Is A Killer
5:47 - Gen 1 Tech
9:25 - The Race To Monetize

Thumbnail Credit:
Reuters - Adnan Abidi

Resources:

Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.

[songweaver]

It's profoundly stupid to me that a company can be enormously successful, absolutely raking in hundreds of billions, and be a household name that has literally spread to everyone on earth able to afford their services--and still be looked at as "failing". Because at the end of the day, the goal isn't to make money, it isn't even to make massive piles of steady money, it's eternally growing investor returns. What a thoroughly broken concept.

[thedrawingquill]

“Growth for the sake of growth is the ideology of a cancer cell.” -Edward Abbey

[Vorundor]

A lot of companies don't account for market saturation. I used to work at a Nespresso store in a mall, they always wanted more and more new members and would ask us to increase our numbers. Eventually, we asked everyone who was remotely interested and they still would ask us for higher numbers. I told them time and time again, the mall doesn't move the people don't change, we are saturating the market already. Still, they refused to understand and kept asking us for new members, from where?

[mind-of-neo]

It is insane to me that corporations are allowed to just say "we don't like how this makes us look so we're just not gonna tell you"

[ArtimusDragon]

It sounds to me that investors need to understand that there's so much you can do to get people to spend money that they don't have.

[grimdolo]

This is one of the reasons that billionaires are so concerned about declining birth rates around the world. They try to make it sound like they're altruistic, truly worried about the human race; when what they're really worried about is that the markets they've saturated are continuing to shrink.

[BrkDownMedia]

Overconsumption is in every aspect of our lives. At some point, the well runs dry.

[Ornithopter]

Big tech demonstrating what the auto industry learned a long, long time ago. Growing fast does not automatically lead to profits.

[KTSpeedruns]

It's as if infinite growth is unsustainable.

[sprintz]

Biggest problem here isnt that the companies will stop growing, it is what they are willing to do to keep growing. Many of the most harmful parts of our society are driven by this problem, including climate change, monetization issues, housing crisis, etc. Not to mention planned obsolescence and the turning of everything they can into live services. Hell, it even plays into wage stagnation and job insecurity.

We know how much absurd waste there is caused by all this, but we just have to keep growing. So we have mountains of discarded tech, clothing and more that are destoying our environment. It bloody needs to change.

[yennoz]

Another great one! Funny to see that history just repeats. We're so easily convinced that companies can just grow forever and somehow surprised when they suddenly can't.

[canttakeanymore]

Great video. One more thing: our flawed economic system at least used to pretend (and occasionally enforce) competition in markets. Now, everybody seems fine with the complete lack of competition in more and more markets every day.

[ghb]

I’m surely predicting that once too many companies go subscription-only (from before was consumer-ownership, now renting) and copying Adobe or netflix, a crash is going to happen.

[BunjiKugashira]

So if their Goal is growth but the market is saturated, the next logical step would be to grow the market itself. Go to the developing countries, build up stable electricity and telecommunications services. Create jobs and increase gdp, so the people have money to spend. Saturate that new market in the process aswell.

[insanemang]

The main problem is the expectations of investors. They expect ever increasing numbers at an unrealistic rate which I can understand that they want profit, but nothing lasts forever and expecting infinite anything is a mindset rooted in a fantasy.

[adroitws]

no matter what logic used, infinite growth is just impossible without becoming black hole or void

[doujinflip]

It's like late-stage capitalism in general -- We have to figure out another way of measuring and rewarding worth, because we're reaching the limits on what humanity will tolerate from sociopathic economics.

[squid]

The funniest part about this is some people think the top tech companies won't ever crash and fail to return to their highs even though it's happened in the past with the top players.. I suppose it's probably why the vast majority of people never beat the market. Too much greed and ego.

[Corrupted]

Its incredible how Investors and shareholders are the blight of everything they touch

[ReaIHuman]

These companies make more money in 24 hours, than I'll see in my entire life. It's kind of hard to feel sorry for these corporations when they do everything in their power to screw over their users.