Million Dollar Amazon PPC Strategy for 2025

Unlock the secrets to scaling your Amazon business with my proven Million Dollar Amazon PPC Strategy!

In this video, I break down the exact 80/20 strategy I’ve used since 2019 to generate massive sales and multi-million dollar brand exits.

This isn’t just another PPC hack — it’s a game-changing approach that works across all businesses.

📊 Learn how to:
✅ Identify your top 20% products driving 80% of revenue
✅ Find high-converting search terms
✅ Create single-keyword campaigns for maximum ROI
✅ Scale effectively with precise bids & budgets

💡 Take control of your Amazon PPC campaigns, cut wasted ad spend, and drive real profits! If you’re serious about scaling your business, watch until the end for expert insights.

⌚TIMESTAMPS:
00:00 - Million Dollar Amazon PPC Strategy: What is it all about?
0:26 - Dr. Travis Zigler: The Founder
0:36 - What is The Million Dollar Amazon PPC Strategy?
1:16 - Walkthrough of the Million Dollar Amazon PPC Strategy
10:02 - Action Items

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[rehanali]

Hello Travis .. please could you do the stuff bit slowly as most of us are from beginer level. i really appreciate the amount of effort you put in on your video. the contents are very solid...

[bernhardfrank]

Great video and explanation—really appreciate it! I’m a big fan of Pareto in general, so I’ll definitely give this a shot. Quick question though: What do you do with similar variants, like a shirt in white, black, and blue, and sizes S to XL? Do you group the sales by color and ignore the size, or treat each one as its own product?

[isuruponweera]

Hi. Thanks for this solid vedio. Regarding max bid.. is that for one keyboard for one day?

[brigetrussomanno]

How long after you launch the exact and broad campaigns do you expect to see sales coming in? Thanks for all your amazing videos!

[kemoop]

Hello,
I have a tire valve stem cap branded it looks so good its the different tire valve cap so my list price is 14.99 and my net profit is 8.53 dollars so should i run ppc campaign and if yes how can i choose right keywords and also make my acos below 18% please reply it would be a huge help

[deek]

Can you combine all match types(exact/phrase/broad) under one campaign instead of separate campaigns by match type? One of my friend's companies always combines everything and has had great results so far. Is that the only purpose of easy organization, or does it also contribute to better CVR by separating campaigns?

[michaelchambers]

Thank you for sharing - I sell on Merch By Amazon and wondering how to use the 80/20 strategy for new designs. Do i just create an auto with all the new designs then after a few weeks see which designs are the 80/20 out of the group then create manuals for them?

[heyhippotoys]

What is the rationale behind choosing 3 & above order as the criteria? Why not two? There are many STs (almost 80% of all), and there are two orders per search term in my case