Google Marketing Platform Essentials: Campaign Manager 360 demo

Josh Keshen, account manager for Google Marketing Platform walks you through Campaign Manager 360 and goes over its key features.

The Essentials video series from Learn with Google Marketing Platform shares important product information about Google Marketing Platform directly from the Google experts. Get the latest tips and strategies from those who know best.

Google Marketing Platform is a unified advertising and analytics platform that helps enterprise marketers make better decisions faster. With Google Marketing Platform, you’re in control of every campaign, so you have the flexibility to adapt to the needs of your business and your customers.

Time stamps:

0:00 Intro
0:48 Campaign Manager 360 hierarchy
01:24 Campaign tab
01:35 Advertiser tab
02:27 Configure how conversions are attributed
04:13 Upload creatives
05:12 Reporting tab
07:00 Verification tab

[TheRealMacAndCheese]

I guess I still don't really understand the overall value proposition to CM360. What does this help with? What does it do beside work as an ad server? Does it serve ads to specific inventory?

[GateMedia-gcwy]

How can I add to a video from ads creative studio an url to the landing page.

[kiratatemaewe]

Thank you for your help and support I believe you and l need your help to learn more important things l must do it in smooth way you're guide me thanks God bless Amen Amen Amen 🙏💖❤️🙏🙏💝

[gabb]

This background music is so distracting