Levi's CEO Says Don't Wash Your Denim

Denim aficionados claim you should never wash your jeans, instead freeze them once a month.

[tomkent]

I soak mine in urine, then microwave.

[LuckyDuckie]

Gonna go one step further and stop taking showers as well

[QueMeVezWei]

I did put my jeans inside the freezer and I forgot about it, last night I realized I hadn’t gone grocery shopping so I ended up eating a part of my Levi’s. They actually tasted decent.

[achhuanatheniggaman]

Wash them and if they get old.. Just buy a new one simple

[AGaesthetics]

I just grill my jeans and add some salt and black pepper

[Qwerty-kzgk]

This advice should only be taken for raw denim (selvedge) or some vintage, super high quality stuff. Daily jeans can and should be washed. When talking about daily jeans, it’s more of a hassle to freeze them or do all that other nonsense than it is to just wash and eventually replace them. Super annoying they said “dOn’T wAsH yOuR LeVi’S” cause what they’re talking about doesn’t even apply to 99% of their product.

[Dondadayoh]

I couldve swore jeans were invented to be worn by working class individuals during the industrial revolution.... Wash the effing jeans tf.

[PIMPSTA]

Imagine having guests over and they reach in the freezer for some ice cubes and bam you see a pair of jeans in there lol

[ghanamafia]

Aaah....so this is why ppl have genital yeast infections...I just wash my jeans with WOOLITE for darks in cold water and I swear it looks better than brand new....If anyone I date doesn't wash their jeans, we're breaking up....and Tommy Hilfiger and the C.E.O of Levi don't wash their jeans because they're too rich to wear the same jeans for more than 3 days....they probably wear a different pair every other day....Rich famous ppl never wear the same outfit twice....twice is the max....SO DON'T LISTEN TO THEM...they're experts on being rich...Only a construction worker can give me real advice on washing jeans....not Tommy hilfiger....Tommy doesn't know a damn thing about cleaning jeans....Tommy is too wealthy to know how to operate a washing machine.

[evanlaw]

When you have 100 pairs of jeans, you don’t need to wash any of them ever.

[donttrip]

I usually just wash them on cold, and let them air dry

[libraoct]

In colder countries maybe its possible, but in tropical places, its not advisable.

[Fruitarian.]

This is advisable for models and rich who doesnt do anything to get sweat

[krisskross]

Neither helpful, nor entertaining...they didn't even bother to challenge the myth by asking an expert on textiles

[adinail]

I don’t care if they fade, I will wash my jeans when needed. I never see them get damaged by washing.

[poopypantsdiggity]

Some people actually work for a living instead of sit on their ass

[QuickStix]

Dryers are what kills the color and structure of your clothes. I only use a dryer for socks, underwear and clothing that I typically wear around the house or don't care much for. I hang dry the rest of my clothes.

[gypsygypsy_y]

"Ahhh mom, I need to put my jeans on the freezer.
"we are seeing the doctor

[pickleboat]

CEO is nuts, must never have worn Levi's before becoming CEO. I'm 80, and have worn Levi's since a teenager. I'm fit and weigh the same as when I was 18. I wear a clean pair every day, end of the day they go in the laundry hamper, machine wash warm water, clothes dryer to full dry, fold and on the shelf for next use. Can't imagine putting on a dirty pair in the morning. Wonder what Jockey CEO says about Classic Briefs?

[skatehq]

Why the fuck would the ceo of a jean company keep his jeans and not just go to the factory and get more