Redesigning our traditions - Cyprus Coffee (Kafes G.Charalambous)

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Our latest rebranding project for Cyprus Coffee G.Charalambous.

One of our clients G. Charalambous, the oldest coffee roaster in Cyprus, since 1943, decided it was time to revive the Cypriot-type coffee category and connect with the younger consumer. Our challenge was to bring a traditional product closer to millennials while maintaining its values and traditions.

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