Ancient Apocalypse Tourism: Graham Hancock & Chaco Canyon

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How Much Has Chaco Canyon Benefited from Ancient Apocalypse?

1. What is the increase in tourism for Chaco Canyon since the release of Ancient Apocalypse?
Chaco Canyon experienced a 600% increase in monthly searches. For example, Chaco Canyon had 6000 new monthly searches after the series aired, compared to 1000 before.

2. How many new visitors does Chaco Canyon attract annually due to Ancient Apocalypse?
The series has attracted 900 new visitors to Chaco Canyon. With a 1.50% search-to-visit ratio, this is a noticeable increase in visitation.

3. What is the economic impact of these visitors on Chaco Canyon?
The increase in visitors has generated $135,000 in revenue. With an average visitor spend of $150, Chaco Canyon has seen a significant boost in tourism-related income.

4. How has Ancient Apocalypse affected the interest in Chaco Canyon online?
Since the release, Chaco Canyon saw a 600% increase in online searches, increasing the site's exposure and contributing to higher visitation numbers.