The One Person Business Roadmap (99% Make This Mistake)

Another episode in the One Person Business series. In this one we discuss how creators sacrifice leverage for social media growth or money and the steps you need to take to go from beginner to advanced. It doesn't matter if you are a freelancer, coach, or writer... given time, you have full control over how you structure your business. Don't get trapped in one business ideology. You can pivot at any time. Hope you enjoy this one!

––– Paid Courses & Products –––

––– More Content –––

0:00 99% Of Creators Are Making These Mistakes
4:20 The Network Effect
6:39 The Eternal Markets
12:03 The 3 Types Of Distribution
14:33 My Distribution Network
20:24 The 3 Stages Of A Creator
20:42 Stage 1 Creators
24:38 Stage 2 Creators
31:25 Stage 3 Creators
39:43 Wrapping Up

Video title ideas (for the algo!):
Don't make this mistake as a creator
Stop sacrificing leverage for growth and money as a one person business
Your long term business success plan

#OnePersonBusiness #CreatorEconomy #CreatorTips

[theivanivanka]

If you like to read, I think you're gonna love this:

// One-sentence-summary of the video:
Dan explains the common mistake of sacrificing leverage for social media growth or money, and outlines the three types of distribution and three stages of a creator while emphasizing the importance of monetization and growing your brand with content.

// Summary, longer version:
Dan discusses how many creators make the mistake of sacrificing leverage for social media growth or money. He explains that while it may be tempting to focus on increasing followers and getting more attention on social media, it's important to also focus on monetization and growing your brand with content. This will allow you to create a sustainable and profitable business. Dan then outlines the three types of distribution: the network effect, the eternal markets, and the long tail. He explains that understanding these types of distribution can help you to better understand how to grow and monetize your business.

Dan also discusses the three stages of a creator, from beginner to advanced. He explains that at the first stage, creators are focused on building their brand and creating content, but may not have a clear understanding of how to monetize their work. At the second stage, creators have a better understanding of their audience and have begun to monetize their work, but may still be struggling to grow their business. At the final stage, creators have a well-defined brand, a clear understanding of their audience, and are able to consistently monetize their work.

Dan emphasizes the importance of not getting stuck in one business ideology and being open to pivoting as needed. He also mentions his self-paced course on digital economics, which teaches the systems for productizing yourself and growing your brand with content, leading people into your product or service, and automating or systematizing it to be profitable and efficient.

// Key findings in the video:
1. Many creators make the mistake of sacrificing leverage for social media growth or money.
2. It's important to focus on monetization and growing your brand with content, rather than just increasing followers.
3. There are three types of distribution: the network effect, the eternal markets, and the long tail.
4. There are three stages of a creator: beginner, intermediate, and advanced.
5. It's important to not get stuck in one business ideology and be open to pivoting as needed.
6. Dan offers a self-paced course on digital economics which teaches the systems for productizing yourself and growing your brand with content, leading people into your product or service, and automating or systematizing it to be profitable and efficient.

// Pieces of advice:
1. Don't aim for followers or just grow really fast and followers because then you're not going to be able to monetize because they're very generic.
2. If you understood marketing to any extent, you can raise the awareness level of that audience to the point of being a buyer.
3. Stick at a low audience and you're in that cycle of I need to reach out and do manual labor or I need to get more followers.
4. Don't get trapped in one business ideology.
5. Don't be afraid to pivot.
6. Consider enrolling in Dan's self-paced course on digital economics to learn the systems for productizing yourself and growing your brand with content, leading people into your product or service, and automating or systematizing it to be profitable and efficient.
7. Understand the three types of distribution to better understand how to grow and monetize your business.
8. Focus on monetization and growing your brand with content.
9. Don't sacrifice leverage for social media growth or money.
10. Don't get caught up in the hype of other creators or business models and try to emulate them.
11. Find a balance between growing your brand and monetizing your work.
12. Don't be afraid to ask for help or seek out resources to help grow your business.
13. Use automation and systemization to make your business more efficient and profitable.
14. Don't be afraid to experiment with different business models and strategies to find what works best for you.
15. Keep learning and growing as a creator and business owner.
16. Don't be afraid to take risks and try new things in order to grow and succeed.
17. Use your unique strengths and skills to differentiate yourself from others in your field.
18. Be consistent and persistent in your efforts to grow and monetize your business.
19. Don't get discouraged by setbacks or failures, but use them as opportunities to learn and improve.
20. Subscribe to Dan (that's my addition, lol).

// Single most important concept:
It's difficult to identify a single most important concept in this video, as Dan discusses a range of topics and offers several pieces of advice. However, a key concept that is mentioned throughout the video is the importance of focusing on monetization and growing your brand with content, rather than just increasing followers. This is emphasized as a key factor in building a sustainable and profitable business. Dan also discusses the importance of understanding different types of distribution and the various stages of a creator's journey, and offers advice on how to grow and monetize a business effectively.

// Main topics covered in the video:
1. The mistake of sacrificing leverage for social media growth or money.
2. The importance of focusing on monetization and growing your brand with content.
3. The three types of distribution: the network effect, the eternal markets, and the long tail.
4. The three stages of a creator: beginner, intermediate, and advanced.
5. The importance of not getting stuck in one business ideology and being open to pivoting.
6. Dan's self-paced course on digital economics.
7. The importance of understanding marketing to raise the awareness level of your audience.
8. The importance of finding a balance between growing your brand and monetizing your work.
9. The benefits of automation and systemization for a business.
10. The importance of experimenting with different business models and strategies.
11. The importance of learning and growing as a creator and business owner.
12. The value of taking risks and trying new things in order to grow and succeed.
13. The importance of using your unique strengths and skills to differentiate yourself from others in your field.
14. The value of consistency and persistence in growing and monetizing a business.
15. The importance of not getting discouraged by setbacks or failures, but using them as opportunities to learn and improve.

// Feedback for @DanKoeTalks:
Great video, Dan! I really appreciate the roadmap you provided for one person businesses. It's clear that you have a lot of experience and knowledge in this area, and your insights are really valuable. I especially appreciated the tips on monetization and growing your brand with content. That's something I've been interested in, so it was really helpful to hear your perspective. Your advice on not getting stuck in one business ideology and being open to pivoting was also really eye-opening. I can't wait to check out your self-paced course on digital economics and see how it can help me grow my business. Keep up the great work, and thanks again for sharing your expertise!

[Mattvei_]

You're the first influencer I'm ever going to purchase a product from, either the parasocial is insanely powerful or you're providing insane value for free 🤷‍♂️

[Bluemoon_wav]

I am not easily impressed by "self improvement business gurus", neither do I regularly comment on YouTube videos, but I have to say, you are a blessing and a genius, keep up the good work Dan Koe.

[nick_czarny]

"when the student is ready the master will appear" I found your channel (by accident?) at the exact moment in life when I need it :) I'm going to use a lot ot your wisdom (and courses 😁) this upcoming year to build my brand of a language coach in Poland. Thank you, Dan 🙏🏼

[christinevonpander-incomes]

I found you yesterday. Everything you say is making so much sense to me. My last day of work was Friday, today is Sunday. I have liked and subscribed, because I’m spending the rest of today reviewing as many of your videos as I can so that I can make a roadmap for myself using my unique type and experience. You are an incredible gift Dan. THANK YOU!❤

[realhaydenthomas]

This is possibly one of the greatest videos I have ever watched. You have made this all so straightforward and simplified it into Actionable steps instead of being vague like most people. Thank you so much for this Dan, it is truly appreciated!

[pretty_things_styling]

This is BEYOND helpful. I've slowly been coming to a lot of these conclusions on my own (the early stage ones, because that's where I am), but having them articulated like this really hammers them home and helps me focus on what's next. Totally resonates with where I am right now and gives me a path for the future.

[botiran]

I swear with each video I get more and more tempted to buy. You are a genius my sir.

[omarpaiz]

Easily my favorite content creator who provides immense value and inspiration. Keep it up!

[nmadtalk]

Was in a low today after shooting some new YT videos and getting in my head about marketing. This videos was insanely helpful to get my thoughts aligned and refocused. As a creator I always have moments of self doubt, esepcially while in the building distribution phase. I can say i ahve always had amazing products and services but never had distribution or understood it. Your channel has been an immense side kick to other learing mechanisms over the past year! Thanks and know you are appreciated!

[samalqattan]

I can't be grateful enough for your work, Dan.

[nc]

I love how you are giving better content than the fake gurus with out even asking for money

[corinatello]

Am a 50 yr old 30yrs solopreneur, I am very impressed with your delivery, eloquence & mindset. Of course your videos are teaching me a lot. Keep up changing the word, Sr.!

[nosajschott]

Dan I've got say thank you. Ive been wading through an ocean of videos, looking to learn real shit, about different ways to be a one person business. What i've found is many people offering to teach how they did whatever they did. While never really giving any big picture ideas or honest commentary. Mostly just how easy it is to do whatever it is without really needing to lift a finger. Your insights are meaningful and profound. You are one of the only people offering this kind of truth. I thank you.

[learnwithlerato]

It is amazing to think about the amount of your content that I have consumed, I don’t know how to thank you for these videos you produce. Watching your videos has made me realise that what I want to create is not impossible, I want to start a business that I am passionate about, that allows me to attain financial freedom without having to build an empire with thousands of employees.

I’ve been having a hard time tying myself to a specific career and now I’m learning that I don’t have to, I can explore my interests, without necessarily having to go to College to study to get a job, share what I learn and monetise the knowledge I have.

[funzie]

Gary V said it years ago... You already know enough to get started and make a transitional change in your life and business venture or ideas in the making. We (me included) continue to search, learn, watch and listen instead of just taking fcking action! Seek help and advice once you get stuck in your venture... Ready, Fire, Aim. Best of luck 👊 btw liked and subscribed haha. Great value here!!

[sandrapena]

Sometimes I think your style is very serious, but your points are so sharp

[BonniebgreenCranmer]

Grateful for your time & focus on creating this framework for building the “you” brand. 2023 is the shift time, may be uncomfortable in new territory yet the future is glowing 🎉

[JoseDavid]

What you said about having a "Mental Monopoly" resonated with me big time. It's been literally happening to me every time I think of some things from your content that have impacted me the most. For instance:

- If you're lost, educate yourself. After that, execute. Then stay consistent.
- Social media makes you stupid. It's like being locked up in a room with all your best friends for a long period of time. It gets cringy.
- We make sense of things by metaphors, concepts and stories.
- If you're someone who's getting started and willing to get paid for something like a freelance service, why not just simply share that information online for free and get started as a creator.
- Some people escape from reality, some people accept reality. Others CREATE reality.
- Have a vision of yourself where you are a video game character with all maxed attributes.
- You're the sum of the stories you tell yourself. You can rig the game in your favor.
- When someone takes your advice, they're actually taking their own advice, not yours. A piece of advice comes from the sum of experience and perspective of reality you have. When someone takes it from you, they filter through their own sum of experiences and perspective of reality.
- Your attention breeds life to whatever you're focused on. (RIP JIMMY)
- "Crevices of reality" - I don't know, I just love those words together xD

Thanks for dropping those nuggets. They've been literally changing my life. Please, continue on your journey to bridge the gap between the physical, spiritual and digital worlds. You're killing it dude 💪

[catstickler]

Really fantastic roadmap!

I actually started out as a freelance content writer in 2009 and learned DR copywriting and email automation in 2017 and got into brand strategy shortly after (basically stage 2). I got trapped in working about 18 hours a day (not good), so I shifted (slightly, I'm still a consultant and writer) to a membership model with a newsletter (stage 3).

Stage 3 actually felt the most natural because pattern recognition is really natural for me and I have lots of different experience (like my neuropsychology + cultural anthropology degrees -- with a dash of Star Trek -- I can bring to branding that carves out a space that's just me -- and makes it really obvious when people copy, which they do).

I never consciously worked stage 1, even though I had a small-but-mighty, loyal audience through networking (rather than continuously testing out short-form content), so I'm going back to that stage to work that more intentionally to go even deeper with the other stages.

And I do think with a model like this, it's more of a spiral where we continuously revisit the stages to reach a deeper depth (for lack of a better word) instead of just checking it off the list and not going back.

I know I've found that as I've grown the last 13-14 years and have more of a community focus, my audience has grown and shifted, too, so it's beneficial to ditch the ego and experiment with new ideas, short content, and quick ideas to see what'll resonate with my current audience at their current level rather than getting trapped in this idea that "I'm beyond this." (Which is bullshit and limiting anyway.)