Using segmentation and Big Data to target different markets

Sometimes knowing how to use big data can be a challenge, especially with so much data available. Daniel Burstein, Director of Editorial Content, MarketingSherpa, interviewed Ginger Conlon, Editor-in-Chief, Direct Marketing News, at the MarketingSherpa Media Center at DMA's &THEN 2015, about how to use big data to market to different groups. Ginger explains how using segmentation and targeting different markets can help your company improve its rate of consumer engagement.