Customer Development. Value vs Price. Theme#4 Course e-business, Vladimir Mamut

1. Customer Development - Problem interview and "Hand" sale.
2. Value vs Price - you can’t calculate VALUE unless it is FREE (business is always about money)
3. Form "Value Preposition" this way :
We are the company who helps the
clients TYPE A in CASE B settle the
PROBLEM C by PRODUCT/SERVICE X and
get the VALUE Y by PRICE Z