DevOps Culture and Nudge theory - a Behavioral Economics Concept and Choice Architecture Part - 1

In 2008, Richard Thaler and Cass Sunstein co-authored the book ‘Nudge: Improving Decisions About Health, Wealth, and Happiness. Nudge theory is a concept in behavioral economics. Nudges are small changes in organizational culture that are easy, efficient, and inexpensive to implement. In this video, we will understand how Nudges help in DevOps Practices implementation.

*TIMESTAMPS*
0:00 Introduction
0:28 What is Nudge theory?
2:10 Default Nudge
3:01 Relevance Nudge
3:37 Information Nudge
4:31 Reminder Nudge
5:41 Fear Nudge
6:30 Mood Nudge

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