10x your business value with a focus on goodwill

"Goodwill' refers to the value of your business outside of your tangible assets.
This essentially means that maximising the goodwill towards your business will help maximise your sale price, but how can you do this?

We break down what goodwill is and how you can substantially boost your reputation to your customers and your industry.

0:00 Introduction
0:41 What is goodwill?
4:00 What is reputation for small business owners?
7:06 The importance of a physical location
10:16 Goodwill for online businesses
12:22 Selling your business
14:33 The stability of cash flow
17:50 Managing your business risk

Elephant Advisory is an award-winning accounting and mortgage brokering firm in Melbourne with a long history of helping our clients achieve their business and property goals.

We believe that the key to financial and business success comes from a few good decisions and sound money management. This is why it is our goal to provide free educational resources to help Australians make informed decisions for their family, their business and their mortgage.

If you're looking for further advice or help with growing your business or finding the perfect home loan for your next property purchase, book a free consultation with a member of our friendly team of experts.

DISCLAIMER: The content of these episodes is based on our own experiences and knowledge and are meant to be general discussions, not advice. We suggest any listener always seek qualified professional advice tailored to their specific needs.

#goodwill #businessgrowth #businessvalue #businessreputation #businessrevenue