😳 Unfortunately… trending reels will only get you so far.

What you need are a mixture of 4 different types of reels - for the types of content consumers, AND for the different levels of impact they offer.

⭐️ DIRECT-TO-CAMERA (DTC) REELS ⭐️
… these are the reels where you’re talking 😉
👉🏼 feels like a conversation
👉🏼 builds trust (eye-to-eye contact through video!)
👉🏼 helps people get to know you + your personality
👉🏼 important for conversions

⭐️ EASY INFORMATIONAL ⭐️
… all value is given through text on the screen
👉🏼 quick to create
👉🏼 quick to consume
👉🏼 save and share-worthy

⭐️ WOW FACTOR ⭐️
… anything that visually stops the scroll, and makes someone want to keep watching
👉🏼 these can be cool transitions, or awesome b-roll, or something jaw-dropping
👉🏼 keeps your audience on their toes
👉🏼 Entertaining

⭐️ TRENDING AUDIO ⭐️
👉🏼 good for reach (sometimes)
👉🏼 people will recognize the audio and will want to see how you used it
👉🏼 can show your personality

See? You can’t just use ONE type of reel.

Your business needs you to use all four.

Which one do you need to post more of? Tell me in the comments!

#instagramforbusiness #socialmediamarketing #videomarketingstrategy

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