Why It Took 13 Years to Engineer The Taco Bell Crunchwrap

Video written by Ben Doyle

[avinashbinand]

Randomly cutting to Ben doing ungodly things to pseudo-mexican food is the funniest thing

[namenamename]

The title and thumbnail made me believe this was a Real Engineering video, so I was kinda surprised to hear Sam's voice lol

[sagemorrison]

Ben was extremely in-character in this video and I'd very much like to hear him defend himself against that accusation in the next Layover Podcast

[CopyableOak]

Ben drinking on the job? What is the world coming to, next you'll be telling me he's gotten drunk on the job before.

[HeisenbergFam]

4:27 "cannot believe Ohio ruined this for the rest of us"
Ohio's ability to disappoint people is a talent

[Dirty_Orange_Cup]

Living in one of the test markets the Croissant Taco was tested in, Ben's iteration may have been fire but Taco Bell's was mid at best

[TheAnonymousMrGreen]

Crossover from Drunk Ben! My favorite Jet Lag character

[kpetree]

I lived in Toledo when the Doritos Taco was being tested. They ran strange ads that vaguely seemed like a Taco Bell ad but with 1/8 the budget that said things like "Hey Toledo, try the new doritos taco or nobody else will get it" and "Your purchase will help shape the future Taco Bell menu." Regardless, I tried it, I liked it, and now it's here to stay... or not, Taco Bell likes randomly taking things away (I'm looking at you rolled chicken tacos.)

[oOBoomBox]

Ben's struggles is probably one of the greatest topics you ever talked about

[revcrussell]

The selection of a test market can be a bit more complicated. Usually they target more conservative areas because if that is the worst-case area for adoption of something new. They also like to target isolated market areas so adoption data is better.

[TimHunold]

Taco Bell rotates on 30-60-90 day intervals for things to keep it fresh and try to get customer loyalty since burger joints are the super familiar same old stuff. I worked at their Irvine ad agency for a couple years. That's why Nacho Fries keep coming and going. The one item we kicked off that never stayed or returned was the chicken bacon ranch chalupa/gordita thing.

[mattsnyder]

As a proud Toledoan, I really need you guys to trust us on the crossiant taco. It was not the move. Neither was the late 2000 run of breakfast items.

You can thank us for the Doritos Locos. You can trust us for the stuff we protected you from.

[donaswa]

Those shots of classic Taco Bell have shattered my nostalgic heart.

[SamPhoenix_]

Only Ben can go out to get fast food and get drunk.

Ben, never change. We love you <3

[Tarkov.]

That was the best 15 second intro to a youtube video I've ever seen. Bravo, Ben.

[sudokode]

I don't care how long it took them to create it. It takes me about 30 seconds to inhale this marvel. We salute you, fiesta engineers!

[drpeper]

My mom use to work doing this for a different company, and it was delicious when she do testing. Espically when they were testing steaks. Though she did more consumer testing and less professional testing

[Fsi]

I like the writers featuring more by name in the HAI videos, especially now 2(ish, I know adam is mostly jet lag now) have faces, and the 3rd is Amy. Makes the channel feel more personal, which I like

[cicada.and.pomegranate]

Ben eating a Crunchwrap and getting drunk is just a cut Jet Lag challenge that they decided to reuse.

[artielikesthings]

We all need to know where Ben gets his outfits from. I speak for everyone when I say I want those pants.