Starting A Clothing Brand Master Class | From The Ground Up

If you’re starting a clothing brand in this video we take a deep dive into all facets of building your empire. From marketing, finance, design, manufacturing, operations, eCommerce and much more. Get ready to take notes as we cover topics that have never been shared on YouTube. Joining us in this video are guest instructors who are experts in their respective fields, making this the first of a kind Master Class for starting a clothing line.

This was one of the largest video productions we have ever worked on for YouTube. The filming took place over a period of 3 weeks. From organizing the topics, to the schedules, production and video editing. This couldn’t have been possible without an amazing team and sponsors.

HUGE SHOUTOUT to our guests who came by the FTGU HQ in Las Vegas to share their knowledge with you for FREE. Go show them some love 👇🏽

Kevin Raiford MBA
Financial Expert, Professor & Entrepreneur

Jason Hill
Brand Builder

Roxanne Roncal
Creative Strategist

Mike Leisure
Art Director

Agaziy Asefa
Sales Expert

#masterclass #clothingbrand #fromthegroundup #johnsantos

📚Chapters:
0:00 How To Start A Clothing Line Master Class
1:36 Business vs Side Hustle
4:22 Your Brand’s Mission Statement
6:48 Setting Actionable Business Goals
9:02 Duties And Responsibilities For Your Brand
10:56 Tips To Identify Your Responsibilities
13:00 Hiring Your First Employee
14:05 Managing A Business
17:20 Business Operations
20:00 Business Bank MUST DO
24:00 Digital Record Keeping For Taxes
26:00 How To Organize Your Accounting and Books
29:10 Funding Your Business The Right Way With Kevin Raiford
32:20 How To Get Funding From Private Investor
34:17 Raising From Venture Capital Investors
36:24 Pitching To Investors
41:30 Economics of Fashion
43:20 MUST KNOW Company Valuation
50:37 Managing Cash Flow
53:01 Everything You Need To Launch an eCommerce Store
57:01 Growing Your Brand’s Following w/ Jason Hill Founder Of Mentality
1:05:48 Marketing Your Brand With Roxanne Roncal with Proper Worldwide
1:16:03 Designing Your Brand The Right Way With Mike Leisure
1:33:34 Printing Methods For Your Clothing Brand
1:38:00 Shipping Your Products
1:41:24 The Art Of Selling Your Brand With Agaziy Asefa
1:53:18 Launching & Growing Your Brand

***Resources mentioned in this video

[luckynumbr]

This year, I have been really inspired to launch a brand. The content this channel provides has been extremely motivating in that process. Im really excited for the wealth of knowledge this video will provide. Thank y’all for all the content!

[AmandaLoveSantos]

2 hours of pure gold 👏🏼✨ this video was a labor of love for sure.

[ProperWorldwide]

From operations & funding to branding, marketing & designing. FTGU really out here empowering brands to create impact. Love y'all for that. Thanks for having us!

[dukewilliams]

When I blow imma let everyone know about this video 💪🏿💯💯

[GetOffMyy]

People charge hundreds of dollars for simple knowledge like this. Bless u.

[joseloera]

I'm about 5 months into my brand and I got a foundation and done a lot to get to where I am but wow this video really helps me expose where the cracks are and I can take responsibility for my actions and be candid with myself and my business. And this video gives clear guidance and it doesn't sound like bull crap because there are tons of crappy videos that don't pack this much value! Thank you so much!

[clairewood]

Holy crap you guys. Y’all COMPLETELY changed my business approach. I dont think I have ever been more confident to get started than I am now! Thank you SO much!!!

[senseikennymedia]

This is exactly what ive been waiting for....I really can't tell you guys how much this video has done for me so im just gonna show you. This is a million dollar video man wow. When my brand is up and running I'll be bringing you guys name up every chance i get

[SailingSarah]

I'm -$38.88 in the bank, no social media accounts and no friends. I'm your guy. :D

I've been watching this video and will continue. I want to thank you for assembling the best material I've seen yet on these topics! Thank you!

[nishandidi]

Agaziy is the real deal! I am from switzerland and when I was in Las Vegas around 2016 or so he sold me a g-star leather jacket which I didn't intend to buy before and also never weared after that ^^ sold it to some one else later in switzerland...

[elohimembroidery]

2 of the most important hours that any aspiring entrepreneur MUST listen to...

[stud_sidious]

The entrepreneurs that take the time to get real design and marketing experience are always the brands that succeed. People say the market is flooded but that is only cause they lack real experience and patience to put together a solid brand foundation that emotes an emotional connection to consumers in a specific demographic. Most people don’t like to hear that but it’s the truth. 90% of people fail on the brand voice / foundation and think marketing will do the job. 🤦‍♂️ without a solid brand foundation that people actually want all the marketing tactics in the world won’t help you. I speak from 3 decades of experience working on Fortune 500 brands as a creative director. Get your brand foundation solid before you work on a funnel & marketing tactics. 💯! The marketing comes easy when the foundation is there.

[lindafranklin]

This information & resources
is invaluable to me starting out! I'm so grateful finding you, the panel was incredible and offered an tremendous amount of information. Thank all you guys!

[p.wisdomkeller]

John you are the Best in the World🗺, hands down!! May the Creator continues to bless you, Sir🙏🏾🙏🏾

[codymakesvideos]

This is really the whole dang process!!! 😮

[Samir-tghp]

Man your channel is so much inspired me a lot. As i am from Bangladesh and it’s a house of apparel industry. I thought it’s a great opportunity for me to build a clothing brand and your video happened me a lot. Take loves from Bangladesh 🇧🇩

[Cookiemanscity]

This may be the best video I have ever seen on YouTube

[HeadStartWeb]

This is amazing content. I'm in the process of launching a brand, so this has come at the right time

[realidadesyamortambien]

Lo dijiste muy bien en un comentario, esto esta mejor que estar mirando basura y enfermando tu mente = This is way better than
watching things that will bring sickness to your mind, well done John keep it up bro. I am 57 and learning from young people like you guys makes me feel that we still have hope for the new generations, congrats to the Team, more Power to you guys!

[kayh]

Wow this video was full of so much on point information, ideas and strategies especially for beginners. I'm a mother, a wife and a grandmother with very little funds to work with and who is up in age. I've been wanted to start up a T- shirt business but just isn't up to standards with technology and terminology but after watching your video it
as given me the courage and some ideas of how to get started.
Thanks to you and your team for your step by step break down with was done in a personal and conversational way ( at least to me)