J. Cole - a p p l y i n g . p r e s s u r e (Official Music Video)

J. Cole - a p p l y i n g . p r e s s u r e (Official Music Video)

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Production: Tripp Kramer
Director of Photography: Ryan Marie Helfant
Color: Houmam Abdallah

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Music video by J. Cole performing Applying Pressure. © 2021 Dreamville, Inc., Under exclusive license to Roc Nation Records.

[aperson]

Cole: "Just know these verses is some shit they gon forever playback"
Me: *Yes Indeed*

[UrbanNerdBeats]

the . pressure . has . been . applied 🔥

[YoFonzz]

Cole needs to make a video for EVERY SINGLE SONG on the Album 🔥

[boyofficial_]

One of J Cole’s most criminally underrated song. No hook, just straight bars.

[Dubble]

"Envy keeps your pockets empty, so just focus on you." Factuals.

[Bandstand]

getting videos for songs you wouldn’t think you would so early on in the rollout >

[ngacid]

j cole...a man that proves wrong to the saying "good guys finish last" most humble genuine rap artist possibly ever

[raw-productions]

Can we agree Cole is more comfortable in his own skin than ever

[TraversyMedia]

No face tattoos, auto-tune, and incoherent mumbling. There are rappers that are "alright" by today's standards. J Cole is A+ by ALL standards.

[StevieDoesYT]

"I could cap and say I never scratched my jealousy's itch, but thank God I conquered that cuz if not I'd never be rich." 🔥🔥🔥

[justtaiyaa]

"envy keep yo pockets empty, so just focus on you." - j. cole

[sarariosasmr]

Dave east getting the RECOGNITION HE DESERVES 🥲🥺💗

[Lotus_Lenex]

Keep 1 track like this on every album you do - real hip hop will always respect. And always play it back.

[enosh]

Cole flexin' in that subway train ride while these young rappers hoppin in rented Lamborghinis.

[sachidb]

J.Cole is literally like that one Uncle in the family you don't see very often but when you do he has some of the greatest stories to tell you

[tunjioyewole]

Don’t sleep on J.Cole. How is album get better with each listen

[hmonsta]

I believe songs like this are a reflection of what hip-hop is supposed to be. All of the artists old or new that are deemed top of the game, are understandable, can maintain a flow, tell a story, and don't have to mumble.

From an old school hip-hop fan that doesn't like 90 percent of newer hip-hop (last 15-20 years) this is a classic.

[RealThomasJames]

Cole rapping hungrier than artists that havent even made it yet.

Legendary.

[GraveRobbertt]

Cole: "DON'T NEVER GET IT FUCKED UP!"

The camel: ._.

[TheUltraPoet]

Looks likes something he would make for one of his mixtapes in '08, that's how much I love it!