Rory Sutherland - Advertising KPIs Are Broken | #DMIB2023

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Rory Sutherland (Ogilvy UK), riffs on the problems with advertising KPIs and over-reliance on big data.

As they strain under the pressure to hit targets, businesses are increasingly focusing on gathering masses of data rather than exploring new opportunities. But in the absence of a revamped approach to running ads, they risk being seen as exploitative, with privacy concerns becoming more prominent.

Don't miss this thought-provoking presentation on the right way to approach advertising data.

#DMIB2023 #digital marketing

[truthiscensored]

Makes sense. The great Direct Mail Marketers of old time had targeted lists, but their sales letters made the prospect feel very special. They even personalized letters and envelopes with the prospect's name

[eduardoPicazzo]

This is the first time I don't understand him... at around 5:58 and up until 8:20... Am I the only one thinking he's contradicting himself???