Difference between Regular Tracking and Server-Side Tracking

Difference between Regular Tracking and Server-Side Tracking

An increase in Ad Blockers and Apple's ITP have affected the complete tracking and measurement ecosystem. Pixel's ability to track users has been curbed by Apple. Cookies are restricted to 7 days and in some cases to 24 hours. To overcome this, server-side tagging and FB CAPI was introduced.

Learn server-side tagging and improve your data collection and data accuracy.

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[mashamasha]

Excellent! Please, make more videos, you are very talented teacher!

[highlightspeak]

after a long time ..love from bangladesh

[cheknocksya]

Getting this implemented now on my site! Thanks Prashanth

[KyouKo-xg]

THX for teaching, good explaining, I want to ask, how cant I do both web and server tracking ??
I found that after setting server container url, all events go to the server container url, and dont go to the original ga url,
but I want to use both, do you know how to do that ???

[AB-vwkr]

GTM itself was blocked by ad blocker! And I had t develop my own plugin to do server-side tagging .

[AB-vwkr]

GTM itself was blocked by ad blocker! And I had t develop my own plugin to do server-side tagging ;)

[saltikkenan]

Hi, Wht using such a loud and enoying openning sound in your videos. Most of the time I return the search results without watching them. Just suggestion.

[AB-vwkr]

GTM itself was blocked by ad blocker! And I had t develop my own plugin to do server-side tagging ;)