Underconsumption Core: Why 1940s Simplicity is the New Aesthetic Trend

Underconsumption Core: Why 1940s Simplicity is the New Aesthetic Trend

In a world of fast fashion and overindulgence, a quiet movement is emerging: Underconsumption Core. Drawing inspiration from the minimalist yet elegant lifestyle of the 1940s, this trend celebrates simplicity, sustainability, and timeless beauty.

Shop Simple Beauty and Skincare:
Ponds Cold Cream
Ponds Hydrating Cream:
Noxema:

Shop my skincare:
Estee Lauder Advanced Night Repair:
Estée Lauder Advanced Night Repair Overnight Skin Treatment
Dior Forever Skin Correct Full-Coverage Concealer
Dior Forever Skin Glow Hydrating Foundation
Forever Glow Star Filter Multi-Use Complexion Enhancing Booster
Rouge Dior Refillable Lipstick
Color: 999 - the iconic red

In this video, we’ll explore how the principles of the 1940s—rationing, make-do-and-mend, and an appreciation for quality over quantity—are shaping modern aesthetic trends. From muted color palettes to versatile, practical design, discover why this nostalgic approach resonates with today’s cultural shift toward intentional living.

🌟 About Laura Jane Atelier
Welcome to Laura Jane Atelier, your destination for beauty, pop culture, and nostalgia. Join me as I explore how timeless trends and historical influences shape our modern world.

💌 Don’t forget to like, comment, and subscribe for more vintage-meets-modern content!

Join this channel to get access to perks:

#UnderconsumptionCore #VintageAesthetic #1940sStyle #LauraJaneAtelier

[PSFlyers]

When you become an expert in yourself and what you like, you aren’t easily influenced by marketing ploys. 💜

[sharonsmith]

I've been trying to practice this for a couple of years now. I've been thrifting my clothes online and have beautiful clothes in cotton, linen wool, and silk. I've always had a minimalist beauty routine, so i don't have to worry about that! Great video, as always!

[soumyatiwari]

I agree to all the points. I always go back to Nivea crème, Revlon lipstick, and revlon compact powder.

[suzanner]

Upon cleaning out my mom’s house when she passed away, we found like 4 full unopened Coty Airspun powder! I go through Nivea in the tubs like crazy. Been using it for 20 years. Vaseline is a great eyelash conditioner and if you put a thin layer on and curl your lashes, it will hold your curl.

[JenreJohna]

Another thing that’s important is the diet. When you’re ingesting foods that have high nutritional value, the less beauty products you need. The food they consumed back then was less processed than it is today💫✨🌟.

[gracenurse]

The cat in the fancy pearls is silently judging you as you discuss cutting back on consumption.

[xxdaemochibixx]

I've had the same container of airspun for about two years now

[karenejkleinfineart]

I use Pond's Cold Cream to remove my make up. It is a wonderful product. My mom used Pond's Cold Cream, Max Factor Creme Puff Powder and lipstick. She had a beautiful complexion all her life. I have too many lipsticks. I think I will stop buying for awhile so I can use up what I have. Thanks for the fun video.

[Ur_gal_pau]

I’m over my overconsumption 😅 I have enough beauty goods for years atp ❤

[rightmadmod]

Parents raised in forties. Things were rationed or unavailable due to WWII. They never chose simplicity. It was wartime.

[Joelle-jj]

The two products that have come with me and are repurchased throughout my makeup routine: Maybelline Great Lash in Waterproof and CT Hollywood Flawless Filter shade 4 👍🏼

[sylviamitbrodt]

Ponds cold cream is really useful. It removes makeup and leaves your face moisturized.

[kiterafrey]

I don't shop beauty on aesthetics, but I do have the same face and features as Gene Tierney, so even when I'm doing a dramatic style to be more edgy, I tend to use 40s starlet styles because it just fits my face shape, cheekbones, and brows better. Plus I have freckles so gentle powders for foundation and contour don't hide them.

[meredethenglish]

Great video Laura! Definitely gave me some good ideas about how to cut back, use up what I already have, and appreciate quality, tried and true beauty items!

[avenusia]

This is so refreshing and a much-needed message to counter all the marketing content we're bombarded with all day. Thank you for that!

[Lambsear]

I’m a underconsumption core mama, this is perfect lol 😅👌🏽

[CassiaMdB]

Less is more! Watching those unrealistic huge makeup collections videos always made me wonder: “why?” 🤷🏻‍♀️ You really don’t need that much!
I love intentional buying. I don’t have a collection of anything, basically. I only buy products that I’m going to use. I’ve got 4 or 5 different shades of lipstick, but only one foundation, concealer, moisturizer, eye cream, etc.

[skylilly]

I’ve always liked make up even when I was in the ninth grade. I used to love to look at the pictures in the magazines so I took on extra babysitting to afford what I really wanted. And I have to admit when I found YouTube and I noticed make up channels, I was hooked and was buying everything everybody put out especially urban decay and Mac. I never really got into the color pop limited edition but I did enjoy BH cosmetics. I think like everyone else who got caught up in that YouTube make up craze 10/15 years ago, we now have drawers full of make up lol I am going through it and have gotten rid of tons of make up. I am hoping to become a lot more minimal with purchases because now I know exactly what I like but formulas change and some of my favorite makeup is just gotten way too expensiveand I just refuse to pay those prices for example urban decay eye pencils are outrageously priced now so I’m testing out Sephora and Ulta brands. The one I used from L’Oreal for years and years was discontinued about 10 years ago. It’s that kind of change that gets me back to looking and buying more make up to find something comparable.

[debrasams]

Quality and utility are key. I agree with the simplistic way. Good video.😊

[angelaggarrido]

I always go back to the The physician's formula healthy foundation!! Oh my skin looks and feels so good. It has been discontinued recently I bought 2 bottles. The last two in a store in another town because it was sold out online and in my city.

Also a recommendation from a great dermatologist here on YouTube is LESS IS MORE. Many people end up destroying their skin barrier because they are using so many serums and stuff. You only need 1 cleanser 1 moisturizer and sunblock for your skin to look good and if you want to add one or two serums