THEi Advertising School Life

THEi Advertising aims to cultivate the creativity and design thinking of students. By gaining an in-depth understanding of traditional advertising and exploring application of transmedia in advertising, students will be able to develop effective advertising solutions through conducting research, analysis, implementation and evaluation.

Upon completing the programme, students will process professional knowledge about advertising, marketing acumen, and awareness of new media technology that will equip them to enter the industry in areas such as copywriting, digital marketing, branding design, interactive and online advertising, transmedia and graphic communication design.