Designing with Data: A/B Testing and Design Experiments

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How can you use quantitative user research and data to make better UX decisions? In this snappy 5 min video I'll share 5 key takeaways from the Design with Data book. It will give you some ideas of how to get started fostering experimental culture, plan and perform A/B and multivariate UX tests using well defined hypothesis. You'll also learn the key differences between data driven, data informed and data aware approach to designing with data.

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