First look at Jamie Genevieve's new make-up brand VIEVE | #BeautyBOSS | The Sunday Times Style

She’s the Scottish girl shaking up the make-up world working with the biggest celebrities from Rihanna to Drew Barrymore.

With exclusive access, Style's #BeautyBOSS Sarah Jossel sits down with the sensation that is Jamie Genevieve to discuss her new make-up range VIEVE and to test out the ultimate everyday make-up look.

SHOP THE PRODUCTS

JAMIE'S PRODUCTS

Charlotte Tilbury Hollywood Flawless Filter £35
Nars Radiant Creamy Concealer £24
Nars Soft Matte Complete Concealer £24
Laura Mercier TLSP £32
Charlotte Tilbury Airbrush Bronzer £39
BECCA Shimmering Luminous Blush £24
Benefit Ka-BROW! Eyebrow Gel £22.50
Benefit Gimme Brow+ Gel £22.50
VIEVE Nova Glow Highlighter in Holy Chic £27
VIEVE The Essential Palette £43
Urban Decay All Nighter Setting Spray £26
Urban Decay Lash Freak Mascara £21
VIEVE Modern Matte Lipstick in Powersuit £19
VIEVE Modern Lip Definer in Rumour £15

SARAHS PRODUCTS

Chanel Les Beiges Healthy Glow Foundation £41
Charlotte Tilbury Wonderglow Primer £39
Nars Soft Matte Complete Concealer £24
Pat McGrath Labs Sublime Perfection Setting Powder £40
Estée Lauder Bronze Goddess Matte Bronzer £34
it Cosmetics Bye Bye Pores Blush £23
delilah Brow Shape Defining Brow Gel £18
VIEVE Nova Glow Highlighter £27
VIEVE The Essential Palette £43
Gucci Mascara L’Obscur £30
VIEVE Modern Matte Lipstick in Comin’ in Haute £19
VIEVE Modern Lip Definer in Bark £15

[dottyxpeaches]

Jamie encouraging Sarah and telling her she believes in her for 9 minutes and 22 secs is just the embodiment of why we all love her so much 💛

[nicoleedmonds]

Jamie has the best personality! Wishing her nothing but success.. her Jack and the fur babies deserve it. 💗

[SaraRayLynn]

I watched beauty gurus for over 10 YEARS and never loved how my makeup looked following their tips and tutorials. I found Jamie 2 years ago and tried products she recommended with her tips and my life CHANGED! Not to be dramatic. I trust whatever this woman says. Can’t wait to receive my Vieve shipment!

[anniehethersay]

Omg so happy for Jamie Genevieve been a supporter of hers for 6 years now so proud ! 😀xx

[karolmolina]

I’ve become such a huge fan of Jamie this year....not so long, but she’s made such an impact on my quarantine and I’m so proud to watch her grow ❤️

[ItsChrissieKerr]

This has been the nicest, most genuine beauty video I’ve ever watched✨ brilliant ✨I loved this✨

[spacheco]

I don't even wear highlighter or eyeshadow but watching you show her how to use these products makes me wanna give it a try. SO happy for you!!

[UsernameKate]

Never been prouder of someone I havent met before. Wishing you all the best with Vieve Jamie!! ❤

[veesvoyages]

So happy for Jamie on her new make-up brand! She's a wonderful person :D Congratulations on Vieve!

[andreahutton]

Followed Jamie for many years she’s the most genuinely lovely person and deserves this so much 🥰 gorgeous collection 👏🏻👏🏻

[Renicruz]

So proud ❤️ the mirror on the palette is genius

[kitkat]

Love love love all your new make up well done Jamie! Xx 👏🎊🎉

[taramisu]

This is just a proud moment. From watching you in the beginning years ago, to now. You've come full circle ❤️

[LLxo]

...ooohhhh I love that buttery highlighter and I like the size of the shadow and the shades are perfect..gotta love the glam packaging, classy 👌 I need it!!

[kelly_nd]

Congratulations 🎉 this is a gorgeous collection. Super happy for you! Wishing you nothing but the best. 👏🏼👏🏼

[edelmoran]

Sending a huge congratulations to you Jamie, I love what you do and how you do it but what I love most of all is how natural, warm, genuine and caring you are inside and out💞

[lisadaisley]

Jamie, I am so so proud of you. Probably more than ever. As you know, I've been championing you from day 1. I've been watching this with my wee one, who you know loves you as well. I can't wait to receive Vieve Eyeshadow Palette and Highlighter. Will order some more as a wee treat, next month. Can't wait for your next meet and greet so we can give you another massive hug. We wish you all the luck in the world with your new venture ❤️🖤

[ryannswan]

SO PROUD OF YOU JAMIE!!! I’ve been watching since the days of the original split dye, way back in the day. You’re so deserving of all your successes, I can’t wait to try this out ❤️

[alisonoverstreet]

I am so proud of you Jamie!! You deserve everything!! Such a sweet girl!!

[zitasmith]

Followed Jamie from day 1 and am delighted to see her success as she’s a wee doll. Congrats Jamie, Jack, Charlotte & D and J ❤️