B2B Marketing & GDPR part one: ‘Consent’ Vs ‘legitimate interests’

Clarifying that ‘consent’ is not intrinsically better than ‘legitimate interests’. A good place to start if you’re wondering why your organisation has chosen the ‘consent’ or ‘legitimate interests’ route (or a blend of the two) for processing data under GDPR.

We interviewed Duncan Smith, founder of iCompli Limited, on the eve of the 25th May 2018 GDPR milestone. The resulting four videos cover some key questions we’re hearing as marketing teams come to grips with the impact of their organisations’ GDPR policies:

Part two: why and how to consider using ‘legitimate interests’ as a legal basis for processing data

Part three: challenges you may face if ‘consent’ is the only route available to you for processing data

Part four: ‘consent’ Vs ‘legitimate interests’ in the context of some specific marketing activities

[SpencerLupul]

man. Came here looking for an answer as a consumer of online content, and realized that consultancies like these are just finding ways to parse the law in order to get our personal data anyways, despite the GDPR being designed to protect it. What a shame.

[BobMarley-yqwi]

Drives me crazy that they’ve wormed their way back into our lives with this illegitimate interest BS. Regulator should be ashamed for letting this happen.

[manak]

Why can't ICO just spell it out, can I email past customers???