#223 - Matt Huber Part 1 - Mastering Loudness in the Streaming Era

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In this illuminating episode, mixing engineer Matt Huber shares his deep dive into the complex world of loudness for streaming platforms. Discover the surprising factors that influence perceived loudness on Spotify, the unexpected benefits of strategic quietness, and how to craft mixes that translate beautifully across all mediums. Whether you're a mixing novice or a seasoned pro, you'll gain valuable insights on balancing artistic integrity with the demands of the modern streaming landscape.

Topics we discuss:

- Why brightness, not just compression, plays a crucial role in perceived loudness on streaming
- The unexpected impact of vocal, kick, and snare levels on how "loud" a track feels
- How Spotify's normalization changes based on playlist context
- Strategies for communicating with clients about loudness without compromising mix quality
- Genre-specific loudness "targets" that help maintain musical impact and excitement

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