Ad Christmas Lottery 2015 | SPAIN #Justino

Показать описание

The animated film, “#Justino,” features a security guard at a mannequin factory. Since Justino works the graveyard shift, he has very few chances to interact with his coworkers.

With a little bit of creativity, Justino devises ways to connect with his colleagues by using the factory’s mannequins to create situations both amusing and moving. His coworkers appreciate his playfulness each morning, and find a way to repay his generous spirit in kind.

One new feature this year is social media activation. The factory, “Fábrica de Maniquíes El Pilar,” has its own Facebook profile reporting on its day-to-day activities. And we can follow Justino’s nights in real time via his Instagram account @justino_vigilante.

On Nov. 16, #Justino, from the animated short, became the No. 1 trending topic in Spain and No. 5 in the world on Twitter. The film exceeded 1 million views on YouTube within a day.

A national tradition since 1812, Spaniards look forward to the annual Christmas lottery even if it means standing in line for hours to purchase the tickets. Nicknamed El Gordo, which means “the fat one,” prizes are valued up to more than €2.2 billion, making it the biggest lottery prize in the world.

It’s common to “share” the lottery by buying “participaciones,” or “shared tickets” at offices, with friends and family, and at bars. The belief is that the Christmas lottery is unique because it’s one that Spaniards participate in together, and if they win, they win together.

The winners will be announced on December 22. - by Leo Burnett

Music and credits: “Nuvole Bianche” composed by Ludovico Einaudi

-------------------Free marketing inspiration-----------------------------------
Get more marketing inspiration - go visit Markedu here
------------------------------------------------------------------------------------------------

Рекомендации по теме

Комментарии

What an amazing and touching video #Justino

danb

5 years on and it’s still just as touching as the first time I saw it. Best Christmas advert

Welchy

The night security guard is absolutely adorable. I have a soft spot for older gentlemen, especially with a sense of humor. I’m glad he was awarded celebration for all of the holiday cheer he provided to the day shift employees.

sarahduvall

This story says a lot to me, I can understand the equality that he must feel when he realises he can be part of them and that's what makes the tear come rolling down my cheek.

ethan-jaygladwell

Almost 10 years later, and this ad STILL brings on the waterworks. Beautifully done.

djmoch

and this is one of the very videos that makes me want to purpose an animation career. I want to invoke powerful messages and emotion. I know other mediums do that too, but animation has a special place in my heart. this may be only a short commercial, but whoever decided to make this the lottery sales pitch was a genius.

dilly-dally-mations

Saw this the first time in my Spanish class. Fell in love with the music behind it and always see this film in my head everytime I hear it

MortadaTheKid

I'm amazed this isn't a Pixar short!

seancartaya

Two years later and I still love this. We could all learn a little humanity from this.

tbpa

My Spanish teacher literally showed us this in class and I actually cried.

erinlowe

Never before has blatant emotional manipulation to throw money away to the state felt so heartwarming!

bigsonny

a year in and this advert still touches me we need more adverts like this

suddenspark

Absolutely wonderful. Terrific storytelling.

rbabich

I saw this on tv & it made me tear up 😢💕 & loved the music from it it's now one of my favorites

maricelatorres

This is the song that reignited my love for piano. I wish I never quit for 13 years. If you’re reading this and have any doubt to start up piano again. Please don’t. Keep at it. I love you all.

samuelheinitz