The secret Tesla strategy you won't find in Master Plan P3

The secret Tesla strategy you won't find in Master Plan P3
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[thaven]

A minor point about gas station real estate value: removing the tanks and remediation of contaminated ground surrounding the tanks may be REQUIRED in the USA (I am not a lawyer). Most gas station lots would be considered hazardous waste sites. The land value often will be negative.

[SanePerson]

Most mom and pop convenience stores with gas pumps make their money off the stuff they sell in the store, not on the gas - the gas pumps are there to attract customers into their stores. Adding some charging stations should work great for them because the customers will hang around longer when charging than they did while buying gas. So smart mom and pop convenience stores need to negotiate with Tesla and other charging networks to get chargers.

[KeithRowley]

Compliments: you are one of the most rational and best-informed presenters on youtube, and in the matter of EVs specifically. I really appreciate the business and economic analysis - excellent!

[michaelbedard]

Your killing it Viking. Amazing what you doing for the world.🎉😊Solar and super charging electric

[alohadave]

VIking, one of your best videos to date with great analysis. Yes, Tesla is an Energy Company, not just an EV manufacturer.

[lgude]

Brilliant post Viking. 100 years ago my Great Grandfather was in the advertising business in NYC. He had a very important client:Standard Oil. In fact he had come up with the branding ESSO as a catchy pun of sorts on the letters S and O according to my dad. Now here we are looking at Musk combining the achievements of Henry Ford and John D Rockefeller in one smooth move. It looks like he is spending less on advertising, PR and dealerships too. I think my great grandad’s generation saw more change in their lifetimes than we are seeing now but it is a close call. That generation had better reason to doubt the end of the millennium old horse era than we have to doubt the end of a hundred year old motor car era. But humans have a strong tendency to expect things to go on as usual. Just this week I was picking up some parts at the Toyota dealer and as I walked through the well appointed new vehicle sales area I saw a man looking at a new Landy that was clearly not a base model.

[vancity]

Awesome video Sam. So true about what Tesla is doing, multiple lines of revenue. We have many Level 3 chargers in Vancouver BC 🇨🇦 . I have 3 locations within 15 Kilometres. We are getting our first Level 4 soon.

[ISuperTed]

In UK we used to have thousands of small filling stations where you has one or 2 pumps, often at a mechanics garage. These are virtually all gone now and they are bigger sites at supermarkets, service stations etc. I think these bigger sites will be able to convert to EV charging in future but overall numbers of sites will definitely shrink as we just won’t need anywhere near as many long-term.

EV range/battery charging tech will improve over time and this will reduce the frequency of charging and how long a charge takes - these together with a portion of owners home charging will gradually reduce the big public ‘filling stations’.

[stevestroh]

I think the secret weapon of Tesla is not their experience and lower cost of the chargers, but starting to pair Megapack batteries with the charging locations. Buy electricity low (solar panels or grid nighttime rates) and sell high (retail charging prices). Thic will be amazing at scale.

[davidelliot]

Another very well informed, factual and insightful video. Great work!!

[insanityideas]

Ionity and Electrify America being co-owned by several car manufacturers could have the captive market (usually brands get cheaper or free charging included with vehicle purchase).

However they are doing poorly with charger rollout and running the chargers they do have.

I think most of the reliability problems are down to not being vertically integrated. They don't make their own chargers or backend software systems, they just buy off the shelf from different suppliers and expect it all to integrate. Charger manufacturers and software makers don't have the same incentive for reliability improvements as the network operator does. Companies like Gridserve have been quite open in their blogs about trouble getting ABB their charger supplier to do anything they are asked to on time (e.g. software upgrades to enable using both cables simultaneously on dual cable chargers).

[johnreese]

I don't know how you do it! Appreciate your "Real Information"!! Thanks Sam!

[jimgraham]

When I was a kid the horse and cart was still a common sight, particularly for making deliveries. The rural village I lived in (now a suburb of Sydney) had a large commercial stable in the centre of town. As kids we used to go there after school to help feed the horses.

After a life involving ownership of about 20 ICEV, I now drive an EV. It's wonderful.

I do feel for the many service station owners whose asset is sure to be stranded. Service (gas) stations have played an important role during the ICE era but their time, along with most other aspects of the petroleum distribution industry, is drawing to a close.

[adisurd]

In Netherlands where I live, we have fast chargers from a local company called Fastned. Other players include a subsidiary of Shell and a few other regional players. They charge between 69 and 79 cents per kWh to all users.

If you own a Tesla, you can fill up at a Tesla supercharger for anywhere between 41 and 50 cents (rates are higher by 6 cents per kWh between 4 pm and 8 pm) per kWh.

Why would a Tesla owner go anywhere else? And im yet to find out how much it costs other ev users to use the Tesla superchargers.

[djayjp]

It's true tho that the profit of gas stations (the franchisee anyway) is from selling snacks. Don't forget the valuable real estate in prime, convenient city locations.

[ramblerandy]

There is one last advantage for Tesla. The company committment to rapid charging. When Tesla opens a new site it invariably opens with 10, 20 or more charging units. While other sites more often do 2, 4 units. Occasionally they'll do a few more. But when you have the fantastic Tesla reliability rate against the relatively poorer rival rates, it counts up a lot.

[rickwilliams]

Great info Sam. Thanks. Best to you and your family. Rick, WA state - USA

[chadfaulkner]

I live in northern Maine and over the last few years I've seen tesla super chargers going into Irving gas stations all over Maine. There is no other kind of charger within 350 miles of me. So if you want an ev then you have to get a tesla .

[incognitotorpedo]

The total market for chargers can't be as large as the total market for petrol because nobody has a petrol pump in their garage, but lots of people charge their cars at home. I use superchargers only a few times per year.

[Dave-dm]

Shell opened a car charging station in Fulham London last year. It was located on an old petrol station site.