Fujifilm: 'Instax Mini 8'

In collaboration with the creative team at Whirly Gig, we wanted to find the best way to make the Fujifilm Instax Mini 8 commercial come to life. We decided that animation was the best tool for the job and crafted this spot almost entirely in 3D Studio Max. It was important for us to really take the time to make these cameras photorealistic and feel alive. Animation lends a sense of character and choreography, along with the catchy original music from Russo/Grantham Productions. The spot features photos from real instagrammers: @gunnarolla, @vanessacesario_ and @laurenonizzle using the hashtag #myinstaxstory.

Director: Jordan Barker
Producer: Zac Reaney-Barker
Agency: Whirly Gig Creative
Client: Fujifilm
Video Type: Broadcast Television Commercial
Shoot Location: Toronto

For more info:

[nicoleespinal]

i love the all colors especially the new ones 💓💓💓

[dval]

Too bad that the music is an original music from Russo/Grantham Productions. They could have made it longer and made a fortune on such a happy upbeat song. I just might decide to take on the project myself and give them credit.