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Digital Dragons 2021: How to register a game title as a trademark
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Lena Marcinoska-Boulangé I Monika Górska (Wardyński & Partners)
Of ghosts and candies – how to register a title of a video game as a trademark
#Business&Marketing
The title of a video game can be a most important asset of a gamedev company. Choosing and registering a video game title is not as straightforward as it would seem. There are various aspects and hurdles to overcome as evidenced by “ghost” and “candy” cases, Dungeons vs. Dungeons & Dragons judgement, Iron Maiden vs. Ion Maiden dispute, the Red Cross case.
You will learn how to choose a title and succeed in registering it as a trademark and what are the consequences of the lack of registration.
Of ghosts and candies – how to register a title of a video game as a trademark
#Business&Marketing
The title of a video game can be a most important asset of a gamedev company. Choosing and registering a video game title is not as straightforward as it would seem. There are various aspects and hurdles to overcome as evidenced by “ghost” and “candy” cases, Dungeons vs. Dungeons & Dragons judgement, Iron Maiden vs. Ion Maiden dispute, the Red Cross case.
You will learn how to choose a title and succeed in registering it as a trademark and what are the consequences of the lack of registration.
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