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'Introducing the Ford Explorer Men’s Only Edition': Ironic Ford Commercial for Women's Day
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The ironic commercial highlights the contributions of women to the auto industry, as Ford cleverly "newsjacks" Women's Day.
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*SCRIPT*
The voiceover (by Bryan Cranston) begins in earnest until Cranston seems to realize halfway through that the fictional automobile is a purposeful prank:
Bryan Cranston: “For the first time ever, we've completely reimagined the automobile. Introducing the Men’s Only Ford Explorer, with no windshield wipers, no heater. No turn signals? Wait, no rearview mirror? No GPS, are you kidding? Ah, it’s missing all the parts created by women. Wow. Whose great idea was that? This Women’s History Month, Ford salutes the visionary automotive work by women — past, present, and future.”
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*CAUSE MARKETING MUSEUM*
View more cause-related advertising, and case studies, at the Cause Marketing Museum.
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Get inspired by stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause; a win for their companies; and a win for their project teams. Each episode of the Meaningful Impact podcast reveals surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate social responsibility (CSR) initiatives.
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======================================================
*SCRIPT*
The voiceover (by Bryan Cranston) begins in earnest until Cranston seems to realize halfway through that the fictional automobile is a purposeful prank:
Bryan Cranston: “For the first time ever, we've completely reimagined the automobile. Introducing the Men’s Only Ford Explorer, with no windshield wipers, no heater. No turn signals? Wait, no rearview mirror? No GPS, are you kidding? Ah, it’s missing all the parts created by women. Wow. Whose great idea was that? This Women’s History Month, Ford salutes the visionary automotive work by women — past, present, and future.”
======================================================
*CAUSE MARKETING MUSEUM*
View more cause-related advertising, and case studies, at the Cause Marketing Museum.
======================================================
*MEANINGFUL IMPACT PODCAST*
Get inspired by stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause; a win for their companies; and a win for their project teams. Each episode of the Meaningful Impact podcast reveals surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate social responsibility (CSR) initiatives.
======================================================
*CONNECT WITH MEANINGFUL IMPACT*
Get social media updates announcing excellent examples of mutually-beneficial corporate citizenship:
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