Thanda Matlab Coca Cola TVC ft. Aamir Khan || Classic Coke Ad || The Great Ads

Coca Cola is an apt example of a product without any real benefits. Similar and better product satisfaction in terms of physical attributes are widely available in the market. Yet there is something different about having a Coke. The psychological reasons of choosing a Coke over a Nimboo Soda is much different, and the satisfaction attained is way apart as well. Let’s analyse how Coca Cola attained this position in the consumers mind.

Coca Cola was launched in India in 1956. So its exactly a 60 year old brand in India now. Below are some of the very early Coke ads in India. They appeared as print ads.

The idea of having a cool, instantly refreshing drink, packaged in a beautiful, small & stylish to hold bottle while you go dating outdoors in the hot & humid Indian tropical climate, is surely a marvellous positioning statement by Coke.

Thanda in India means cool drink, and this word is ingrained in our culture. For example, when guests come to our house, we ask “Kuch thanda lenge yaa garam?”, means will you prefer having something cool or hot? Similarly hawkers sell cold drinks, soda or chilled water by crying out “Thanda Thanda!.” Joshi used a clever twist of this very familiar Indian Hindi word to link it to Coca Cola. Resulting in a synonymous recognition in the Indian minds of anything cool means Coca Cola.

So when you crave for a cool refreshing drink or Thanda, the immediate word that comes to your mind is Coca Cola. This is but a brilliant way to position Coca Cola again as a cool, refreshing drink for the youth and everyone. This campaign expanded the Coke TG from the initial youth to the masses. This was a first attempt in dissolving boundaries and representing Coke as The Cool Drink for everyone.

#TheGreatAds #CocaCola, #AamirKhan

[Parushni_]

I am feeling so nostalgic right now, this add film was so popular those days, I was in school and I remember these add films used to telecast between tv serials those days . Missing childhood 🤩

[kartikg.kartikg]

Thanda matlab coca cola..nice jingle..😄👍
Woh purane din.. aur wo TV 😅

[pihu]

Once i played this role of Aamir khan in an advertisment competition in our school
We came 1st 😂😂

[sweetypatel]

I remember in india vs newzealand test series

[theaitribune]

This ad was gold. And the punchline became a standard!
But I sometimes think, the lady is in a cold region and says "thanda pilaye na

[aniket]

What a memorable add, sad that Coca-Cola is now tast very bad

[animeshkanungo]

Who is here after Nepal pm conflict 😂😂

[ankitasaha]

Aha aha aha ❤❤❤ this is called a real advertising

[aldrago_official]

Being a public figure so well known throughout the nation and who is also considered one of the greatest actors to ever grace the Big screen in India its at the very least appalling to see him stereotype a particular race . This really sets a very bad example as to how a public figure who is very influential should behave on screen atleast . When he came up with a controversial show called satyamev jayate people thought the nation had mixed opinions . I for one believe he was doing the right thing and helping those in need however I still can't get over the fact he agreed to appear on this ad which is why I'm always skeptical about celebrities acting as " fighters for justice " . We never know how a person is when the tape isn't rolling and this is a prime example of the warped and twisted life of celebrities . With that being said I genuinely hope he realised his mistake and gas made amends although he has never addressed it publicly I do hope he self reflected and changed for the better

[wasimakhtar]

ठंडा मतलब कोका कोला रे कांची ठंडा मतलब सिर्फकोका-कोला

[rohitbisht]

I came here after ronaldo put cola cola bottle away and drink water

[sangrampatil]

Who is here after Ronaldo coca cola controversy...

[apoorvbhandari]

Fridge leke trekking kon karta hai bhai

[Dadadadadadada]

Matlab ab coca cola bhi boycott karna hai
Kyu boycott gang 🖕🖕

[Mr.vloggerjhapali]

Amir khan key shir ka kya Bhatgaule topi hey🇳🇵

[modernnumbers]

Yaar nepal ho fir chya kumayu ho pahadi culture ko as a joke present karna yai bohot galat baat hai
Nepal or Uttrakhand mai roti beti ka rista hai

[vsn]

Indian's big star doing ads of dog piss what a shame. Shame on you Amir.