President Joe Biden: There's no reason we can't reclaim EV leadership

President Joe Biden will set a new national target on Thursday for the adoption of electric vehicles, calling for them to represent half of all new auto sales by 2030, according to senior administration officials.

The target is expected to be supported by companies such as General Motors, Ford Motor and Stellantis, formerly Fiat Chrysler. Executives of the Detroit automakers are scheduled to attend an event Thursday at the White House and pledge EV sales of between 40% and 50% by 2030.

Though the president will sign an executive order, the sales target is not mandatory. Instead, the document encourages the U.S. auto industry and government to promote legislation and the adoption of electrified vehicles. The target includes zero-emission vehicles powered by fuel cells and batteries as well as plug-in hybrid models with internal combustion engines.

The order “doesn’t function as a mandate, but it does create the conditions for us to meet that goal,” Transportation Secretary Pete Buttigieg told CNBC’s “Squawk Box” on Thursday. “We have got to act, the transportation sector is the biggest part of our economy emitting greenhouse gases, and cars and trucks are one of the biggest parts of that.”

The Biden administration also is expected to announce proposed federal fuel economy and emission standards through the 2026 model-year that build on California’s tougher regulations, the officials said. The proposed standards are subject to a public comment period and final approval.

While automakers have increasingly been supportive of EVs, they’ve been mixed on near-term fuel economy standards as they attempt to rake in profits from traditional vehicles to fund electric models. EVs have historically been unprofitable or produce lower profit margins.

It’s unclear how many automakers will support Biden’s fuel economy standards. Automakers such as Ford, Honda Motor and Volkswagen previously agreed to California’s tougher standards, which the Trump administration adamantly opposed.

Some smaller brands such as Volvo plan to go all-electric by 2030, while Stellantis and Ford have announced goals for at least 40% EVs by then. GM earlier this year announced an “aspiration” to exclusively offer all-electric and fuel-cell vehicles by 2035.

Such rapid adoption of EVs faces significant hurdles, such as charging infrastructure, consumer adoption and vehicle costs.

“Today, Ford, GM and Stellantis announce their shared aspiration to achieve sales of 40-50% of annual U.S. volumes of electric vehicles (battery electric, fuel cell and plug-in hybrid vehicles) by 2030 in order to move the nation closer to a zero-emissions future consistent with Paris climate goals,” the automakers said in a joint statement. “We look forward to working with the Biden Administration, Congress and state and local governments to enact policies that will enable these ambitious objectives.”

Jessica Caldwell, executive director of insights at auto insights firm Edmunds, said the EV sales goal isn’t “particularly over ambitious” but it will ultimately depend on regulations and consumer adoption, which remains low.

“Automakers are all making aggressive plays in this category,” Caldwell said. “However, what we’ve seen over the past five years or so is these targets tend to be moving targets, not solid targets. All of it is more fluid than actual plan.”

A previous goal of the Obama administration to sell 1 million EVs from 2012-2015 fell far short of expectations. In January 2016, Reuters reported only about 400,000 electric cars had been sold.

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[ALJVD]

Hey remember when all these manufacturers were laughing at Tesla early days and now Tesla isn’t even invited to this clown show.

[Percent-fnmo]

On behalf of all Tesla owners this speech was a HUGE disappointment by excluding us. Just shows how our government is completely disconnected.

[iKingRPG]

Tesla, the company you didnt invite, is the number 1 EV company in the world (79% of sales), and is American. The US already has EV leadership.

[atun]

why not Elon, wtf? the world leader in EVs.... The reason GM and F are even in EVs

[DoctorJack]

The only company that’s leading and representing America in EVs and battery production does not get invited. We hear your message loud and clear.

[kitikwai]

The US is already the global EV leader. Tesla.

[rboz]

The "big 3" have attempted to obfuscate the move to all electric. Their technology is shat! Have they built a charger network? To quote another commenter "WTF?"! The US through Tesla is the leader in EVs! This is embarrassing!

[andynicolashuang]

Where is Tesla? The largest American-made EV company.

[rakhmire]

They did Tesla a huge PR favor by not inviting them

[CrypticFoxGaming]

In reference to Mary Barra: “she’s one of the reasons we’re here today” because GM hasn’t done enough to push electrification forward and fought tooth and nail to stop it until Tesla made the transition not just likely but inevitable...

[CSHarvey]

"We would have invited Tesla, but UAW told me not to. Also Musk is too busy actually doing what we're talking about."

[phillipmcleod]

Biden is excited about a an EV that goes 0 to 60 in about 4 seconds.... I guess he hasn't heard the Model S Plaid 🤷

[danp]

And Tesla, the reason and by far leader for the EV movement, an American company that’s revolutionizing the auto industry - is not even here. What a joke :) the other car companies would still be putting out gas trucks and SUVs with a token hybrid.

[ArfArf]

OMG 0-60 mph in 4.1 seconds, is he serious? Talk about being out of touch. My long range model y gets 4.1 seconds after the upgrade. The new model S plaid does 0-60 in 1.99 seconds.

[ArfArf]

Ford and General Motors will be out of business by 2030. Build back better, uhhhh? This event was pathetic in its ignorance. We are in a bad place with this leadership team.

[paulo]

We love our Tesla and will never buy another brand. They are the Smart EV pioneer. Shame on all the politicians and car companies who gets bailed out by the tax payers!!!Tesla for life!!!!

[bob___]

So "we" doesn't include Tesla, which is the EV leader. And we pretend like GM didn't drop the Chevy Volt several years ago. They built that car to fulfill a promise they made to the US the last time they came around asking for a bailout.

[tenzinpassang]

Reclaim? I think USA is leading by huge margin but of course, you do not see those cars or brand behind him.

[phillipmcleod]

We had a long discussion on Zoom to not invite Tesla to the event.

[archaicsage]

😡 This is ridiculous! The audacity of not inviting the one company that singlehandedly _FORCED_ the others to start building electric in the first place! WTF!?