How to build a key stakeholder map | Stakeholder mapping | Lauren Kress

In this video, I'm going to show you how to build a key stakeholder map. A stakeholder map is a vital tool for managing your relationships with your stakeholders. By understanding who your key stakeholders are, you can better understand and manage your relationships with them.

This video is a great introduction to stakeholder management. I'll show you how to create your stakeholder map, and explain the importance of using a stakeholder map in your business. By the end of this video, you'll have everything you need to start building a strong stakeholder management strategy!

This video and the worksheet and podcast episode that goes along with this will help you figure out who your stakeholders are and where they sit on your stakeholder map so you can figure out how to tell the stories that these people will care about and remember.

Links:

#laurenkress #growyourbrand #stakeholdermap

Video Timecodes:
0:20 Stakeholder definition
0:55 The 4 stakeholder map quadrants
1:18 Using stakeholder mapping to grow your brand via stakeholder engagement
1:32 Two different types of stakeholders - internal stakeholders and external stakeholders
1:52 Stakeholder analysis and how to prepare to build your stakeholder map
2:43 Examples of internal stakeholders
2:59 Examples of external stakeholders
3:35 How to create your stakeholder map
3:50 Ranking stakeholders in terms of interest and influence
4:50 How to access the key stakeholder map worksheet

[danielabbay]

The best video I have seen to explain stakeholder map. Thanks for sharing.

[MastertheJobSearch]

Hi Lauren, Thank you so much for your video and the worksheet. I am actually using this information for a Strategic Management course I'm teaching at the University of Queensland. This is excellent information- really appreciate you sharing!😀

[cattuongtran]

Really helpful! Thanks for making this exciting video 🤩

[hanyadel]

im confused abt competitors how can i classify them ?

[omercivileng]

Sending greeting from Iraq to you, really affirmative and amaZing.

[lloydmolander]

Lauren, thank you for your video, it is a great tool for learning and application

[misskay]

Thank you very much for this video. I'm at school in Germany and I didn't understand the explanation.

[Penduvibe]

Hello Lauren, I love stakeholder analysis topic. I have come across many papers emphasizing this matrix, but what are the questions to be asked, especially from the quantitative perspective.

[kenzulumovski]

Might need some project support soon Lauren.