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The Real Deal: Foundational Data Essentials
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Unlock the Power of Data with Epsilon
Are you looking to build a robust foundational data strategy but unsure where to begin? Gillian McPherson, Vice President of Product at Epsilon, guides you through understanding the essentials of leveraging third-party data effectively, including:
• The importance of transactional data in your strategy.
• How demographic and lifestyle data can enhance customer insights.
• Using psychographic data to deepen your customer understanding.
If you find this video helpful, don't forget to like, share, and subscribe for more insights and updates.
Connect with us:
Are you looking to build a robust foundational data strategy but unsure where to begin? Gillian McPherson, Vice President of Product at Epsilon, guides you through understanding the essentials of leveraging third-party data effectively, including:
• The importance of transactional data in your strategy.
• How demographic and lifestyle data can enhance customer insights.
• Using psychographic data to deepen your customer understanding.
If you find this video helpful, don't forget to like, share, and subscribe for more insights and updates.
Connect with us:
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