Bill Werlin on Leadership, Adventure and Taking the Road Less Traveled

In this episode 240 of Gratitude Geek, host Kandas Rodarte sits down with Bill Werlin, former CEO of The North Face and co-founder of Autio, to discuss his leadership journey and life philosophy. Bill shares invaluable lessons on taking the road less traveled, learning from failure, and how embracing new opportunities led to his success. He reflects on his time at The North Face, the evolution of the outdoor industry, and his latest venture with Autio, a groundbreaking app that brings location-based stories to life. Discover how Bill’s unique approach to leadership and adventure has shaped his career and personal growth.

Mentioned:

Hosted by Kandas Rodarte, Gratitude Geek is relationship marketing podcast for small business owners who love eavesdropping on conversations between successful grateful entrepreneurs.

Love the show? Subscribe, rate, review, follow & share:

Support Gratitude Geek, a relationship marketing podcast.

Chapters:
00:00 Introduction
05:00 Inspiration Behind Autio
10:00 The Origins of Autio
15:00 Autio Integrations
20:00 Road Trips and the Expansion of Autio
25:00 Discovering Hidden Stories
30:00 Building a Community of Storytellers
35:00 Growth of The North Face and the Outdoor Industry
40:00 Maintaining Brand Integrity
45:00 Embracing Challenge and Opportunities

[ritacummings]

What a delight! And Autio stories sound so interesting. What a great idea. Yes stay groovy my friends.