ADIDAS SS23 TIME FOR ME CAMPAIGN

Time flies different nowadays. We only watch content for seconds, only spend minutes on a thought. The hours pass in the blink of an eye and years feel like they’re flying by. Now, more than ever, we need to catch these moments and cherish them.
TIME FOR ME is about taking the now and turning moments into memories. It’s a snapshot into the lives of young creators that are seeking to get back in sync with the present and express themselves together and as individuals. We show how our watches become companions in these moments. They are more than accessories, but tools for self-expression.
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