Top 10 Global Consumer Trends 2023

It goes without saying: consumers = complex.

Our behaviours are multifaceted—and sometimes even contradictory. Our intentions and actions don’t always match up. And our preferences are rarely permanent.

That’s why we create our annual Top 10 Global Consumer Trends report so you can use behavioural changes and underlying motivations to direct your strategy.

Anticipating your customers’ needs and delivering innovative solutions that tackle their pain points are not easy tasks. But our report can help guide your marketing campaigns and business plans.

Keep reading for a quick look at each of the top 10 consumer trends in 2023. Get the report to expand on these insights with strategic recommendations and case studies.